About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Merkle, a dentsu Company is recruiting for an alliances marketing executive.

This exciting and important role will work closely with the Director, Marketing Alliances – EMEA, to execute on alliances partner marketing activation and events.

In conjunction with collaborating with our UK/I, Northern European and DACH teams, you will be passionate about working across multiple technology partners and multiple digital marketing channels.

Responsible for driving marketing execution and coordinating alliance activities for partners including Salesforce, AWS, Google, and Adobe to name a few with a focus on events, webinars, newsletters, and branding to drive awareness with our partners to key audiences.

Being well organised you will be adept to managing multiple programmes across the region reporting weekly and monthly on MQL’s.

Day to day execution

• Working with the Director, Alliance Marketing EMEA and the Alliances Growth team execute on plans that support our marketing to and with partners, vertical industries, and key stakeholders
• Execute lead generation with support from across the UK marketing teams, across brand and commercial activity to support both Merkle and partner growth
• Liaise with dentsu UK and sharing content to drive cross sell and awareness
• Liaise with Merkle EMEA and global teams to localise regional and global content
• Leverage our CX Imperatives across the EMEA region to support growth
• Create reports for weekly and monthly meetings with growth and marketing to build consistent governance of activity reports and share progress
• Assist in development of decks in collaboration with the growth team, and ensure expectations and deadlines are met
• This role ensures that commercial and brand marketing is joined up across the full customer journey to drive brand recognition and demand generation.

What we are looking for in you:

• Ability to thrive in a fast-paced environment and demonstrate composure under pressure
• Co-ordinate programme and event management, deciphering complex messaging with the ability to execute a busy calendar of activity across events, communications and campaigns, coordinating delivery across departments and regions
• Be present at events to support Growth Sales Team
• Experience with platform partners, and digital marketing experience from a vendor/agency/client perspective preferred
• Excellent and demonstrable experience of Salesforce CRM working closely with the client sales teams ensuring all programmes are tracked through Salesforce
• Co-ordination of event locations  
• Performance and data focused with a keen eye for creative
• Excellent Excel and PowerPoint skill and both written and verbal communication skills with a clear understanding of the end to end campaign process
• Must be a team player with demonstrable excellent interpersonal skills, highly organised and a passion for success

Required

• Degree in Marketing or digital marketing certification
• Strong experience in the technology industry and/or alliances
• Proven working knowledge of Salesforce CRM
• Experience in working in a cross functional and fast paced, collaborative environment with key stake holders.

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

• Career development through Dentsu University and other tools; with access to courses, textbooks and mentorship
• Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
• A selection of other benefits including multiple Wellbeing Days per year and volunteer days
• Occasional travel across the UK as required to support events 

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.

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