dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Working together as the most integrated network, dentsu Media supports Carat’s EQ and people-first approach, dentsu X’s experience-driven proposition and iProspect’s full-performance methodology. dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network’s Creative and CXM specialisms.

As the Vice President of Media Effectiveness, you will build and lead a cross-disciplinary team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight.

As the senior-most point-of-contact for analytics on your client(s), you will partner with the client, investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. The aim of this role is to own all of media performance, not just digital channels.

The ideal candidate is both data savvy and a great communicator. Collaboration is at the core of our business success and the Vice President of Media Effectiveness will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building a cross-disciplinary Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting. This role will report to the Head of Performance for dentsu.

• Lead agency development efforts for advanced analytics, including new and organic business pitches
• Collaborate across the dentsu network, including Merkle, to bring in automation and support our clients in complex analytics projects
• Manage the analytics business for a portfolio of clients
• Lead the integration of all analytics disciplines in service of client business outcomes
• Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction
• Partner with media & account leads to develop learning agenda (including the process for test and learns), analytics and reporting deliverable schedule and formats, measurement frameworks, thought leadership, and modeling
• Advise client on how best to apply econometrics and attribution of their media directly to their media planning & business efforts
• Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions
• Mentor and develop skill set of analytics teams
• Explore business opportunities in Creative Analytics and new spaces in advanced analytics
• Partner in the development of agency thought leadership

• Experienced: 8+ years relevant Analytics, in a media agency or industry relevant, experience is preferred
• Communicator: Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Management & Leadership: Strong organizational skills, political instincts, and proven-leadership ability
• Media Expert: Possesses understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc.
• MarTech Knowledge: Demonstrates understanding of digital tagging, tracking, QA, and maintenance of data integrity
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau) This role knows how to deliver a story with data.
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
• Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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