Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer. 

 
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu. 

Carat is seeking a Senior Manager, Digital Investments to help lead the strategy, creation, execution, monitoring, reporting, and optimization of auction-based media plans (Programmatic, Paid Search, Paid Social), supporting one of our largest client accounts, a globally known technology company. Reporting to the Associate Director, you will work with the Global Media Operations Team, while supporting multiple brands for a globally known high-tech client. You will be a thoughtful team player who is, loves data, and strategic planning programs. 

Job Responsibilities:   

• Build relationships with all clients while immersing yourself in their business, understanding their goals, business models, and industries.  

• Develop media strategy across important channels including Programmatic Display, Paid Search, and Paid Social.  

• Manage tactical plan development, recommendation building, and activation across their respective channels.  

• Lead strategic planning programs including budget and channel allocation, and audience development.  

• Learn and develop knowledge base of the media landscape to support Programmatic, Paid Search, and Paid Social  

• Manage all campaign execution (set-up, build, optimization) within platforms, calculate and manage bids, budget pacing, win rates and delivery  

• Stay up to date with digital trends and technology, providing POVs and analyses and serve as a media contact for business needs.  

• Work with campaign partners to develop a buying strategy for each campaign, including ad formats, user targeting, SSP's, bid strategy.  

• Troubleshoot campaign performance and delivery, using data insights to create and replicate performance and testing strategies  

• Coordinate and develop audience segmentation strategy  

• 4+ years of experience in media strategy/planning experience in Programmatic, Paid Search, and/or Paid Social  

• Experience within Ad Serving and Paid Search, Social, and Programmatic Buying platforms  

• Ad Operations experience, such as naming taxonomy, tag application, and trafficking  

• Previous client management or client facing experience  

• Experience managing and forecasting budgets and billing; MediaOcean/Prisma experience  

Our Benefits: 

• Comprehensive healthcare plans 

• Unlimited PTO 

• Paid Maternity and Paternity leave 

• 401k 

The anticipated salary range for this position is $68K-$106K. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply. 

 
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. 

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.