iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Reporting to the VP, Global Head of Planning, the Director, Integrated Planning's role is managerial, but also one of agency leadership. The role of the Director, Integrated Planning is to lead the relationship with Brand Management and partner agencies – the main sources of business problem/opportunities for which communication planning ideas can be solutions. You will demonstrate the ability to design and guide programs (not just strategies) that improve sales performance of the brand. You will be directly responsible for the holistic communication plan and design aspects for the assigned accounts. The Director also provides strategic direction for assigned accounts and should understand all aspects of their client's business and the technology/competitive landscape.

The Director may own a planning group and their responsibility may extend from complete oversight of assigned clients, to staff management and development. You will set the working style for the group and is responsible for the integrated planning work and operations for assigned accounts across multiple media channels. The Director, Integrated Planning cultivates client media relationships at all levels. They are also active in the media community – sitting on panels and other public opportunities.

Responsibilities:

Integrated Planning:

• Manage complete digital business (including performance and branding) throughout the entire strategic and planning process
• Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
• Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that meet shared goals using agreed to marketing and communications strategies
• Create communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, and publicly available info) – not just receptivity data
• Oversee strategic implementation and measurement/optimization of communication plans; create projects that are important to each brand's marketing and learning plans and be the point-person on strategic and broader implementation questions (use management strength of team to implement media plan specifics)
• Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide important leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with goals
• Build and sustain client relationships-attending client meetings and maintaining regular contact; contact frequency, depth of understanding of client business and effectiveness in selling recommendations are typically related especially in first 12 months on account
• Partner and support Strategy Director
• Collaborate with Group Director, Integrated Planning in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

• Build trusting collaborative relationships with clients of all levels
• Maintain senior client relationships
• Manage expectations of clients and deliverables
• Represent our client's point of view when reviewing work, use this perspective when providing feedback to team and presenting to client, focused on doing the best work for our client's business
• Invest time to investigate opportunities for providing better Client support

Strategic Thinking & Leadership:

• Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
• Develop specific, measurable client goals
• Develop strategies by media discipline
• Respond when presented with issues
• Seek lasting solutions rather than quick fixes
• Ensure group is trained on all internal procedures, best practices and Media Tools
• Develop a media planning team
• Construct and deliver accurate, honest performance management documents

Communication Skills:

• Encourage open, ongoing internal communication
• Establish communications process with clients, media buying AOR, creative for each piece of business within the team
• Develop client presentations and other communication
• Adapt communication style to relevant audience
• Move audience to desired action through clear delivery of information

• 8 + years of experience in media and brand management (integrated experience ideal), experience should include progressive client management experience
• Experience with multi-channel marketing
• Client service experience
• Managed a team of planners, supervisors and associate directors
• Experience bringing together people from different disciplines, internal and external to achieve desired outcomes
• Understanding of multiple communications channels and their role in brand marketing
• Research experience

What You Get...

• Agile working environment, WFH or office - you choose
• Generous paid holiday schedule
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is ($94,000-$146,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.
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Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
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We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.