Social Media Strategist

  • 1 University Avenue, Toronto, Canada
  • Employees can work remotely
  • Full-time

Company Description

Founded in 2002, ICUC is the pioneering force in social media community management and digital customer care.

We are a global team of digital mavens, experts, and go-getters delivering results for leading brands and agencies within a suite of cross-channel services unmatched in the following categories: responsiveness, expertise, and scalability.

As a virtual organization, we are lean, cost-efficient and intensely flexible. Our recent honors include Content Marketing World’s Agency of the Year Finalist (2021), Pharma Tech Outlook’s Top Pharma Service Company (2021), and Engage Awards Best Use of Customer Voice (2021).

Job Description

Is your exceptional social media experience overshadowed by your insatiable curiosity? 

Are you a storyteller who loves transforming raw data into meaningful, actionable insights? 

If so, you might be a perfect addition to our growing Strategy Team! 

ICUC is a team of creatives, strategists, content creators, and social media managers working directly with brands to deliver first-class social media expertise that brings their unique stories to life. 

You can become a part of a fast-paced, exciting, and fun work environment, all from the comfort of your own home – ICUC is a fully remote company and has been since day one. Our mission is to remind the world that there are humans behind brands. This applies not only to our clients and social media communities, but first and foremost to our workplace. The ICUC culture is built on a foundation of collaboration, responsibility, trust, and the recognition of your hard work and achievements. We believe in supporting a progressive culture that allows you to feel empowered, enjoy equal opportunities, and grow with us. 

Diversity is embedded in who we are and all that we do: It informs our mindsets, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. ICUC Social is an agency of dentsu.  


What Awaits You: 

Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs. This includes but is not limited to data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits. 

You must be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment. 


What You’ll bring: 

  • Charisma and willingness to mentor others and showcase best practices to a team of world-class Strategists. 

  • High level of accuracy and attention to detail. 

  • Resourcefulness and a can-do attitude that thrives in an entrepreneurial, fast-paced environment. 

  • Strong sense of account ownership and pride in work. 

  • Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly. 

  • Strong decision-making skills coupled with good judgment. 

  • Good sense of decorum and brand appropriateness. 

  • Friendly, diplomatic, and a composed self-starter with the willingness and desire to take initiative and get the job done. 

  • Cooperative and network oriented. 

  • Proven history of developing new, sustainable processes. 

  • Excellent written and verbal communication skills with engaging presentation skills. 


Client Responsibilities:  

  • Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset. 

  • Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. 

  • Develop content pillars and social calendars aligned with KPI’s, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients. 

  • Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner. 

  • Analyze performance results using statistical techniques and analytics tools and translate that data into actionable insights. 

  • Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term. 

  • Lead client meetings, be it weekly, monthly, quarterly, project-specific, etc.  

  • Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and DEI standards. 

  • Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities. 


ICUC Responsibilities:  

  • Be present in team chats, participating in weekly meetings, quarterly trainings, and other education sessions. 

  • Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required. 

  • Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always question the status quo. 

  • Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage. 

  • Provide real-time, strategic recommendations for trends/events to the Customer Success team. 

  • Adopt and educate on up-and-coming platforms and technology. 

  • Share inspirational and educational resources within strategy and other departments 

  • Proactively provide updates on account health to Growth/Client teams as needed 



  • Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite. 
  • 5+ years of social media community and reporting experience required. 

  • Experience with creative, content publishing & writing, social listening, and performance reporting.  

  • Knowledge of past and current social media trends, marketing, and business strategies. 

  • Must have Twitter, Facebook, Instagram, LinkedIn and TikTok accounts; be a regular user on them; and be knowledgeable of other social media channels. 

  • Experience in Social Media Management Systems like Hootsuite, Sprinklr, and Khoros. 

  • Must possess a computer with video and microphone, subscribe to high-speed internet, and meet ICUC’s tech requirements. 

  • Must be proficient in both speaking and writing in English.  

  • The candidate will be required to successfully undergo a Criminal Record Check. 

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.


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