iProspect is the dedicated performance-marketing company within Dentsu International. Our mission is to Drive Business Performance. We convert people's intent into action by executing data-driven experiences in media. We are focused on delivering better business results through optimization, creation, and analysis across all digital platforms.

At iProspect, an SEO Strategy analyst is responsible for driving Search Engine Optimization strategy, tactics, and overall success for our client portfolio.

• Develop and implement strategies to improve organic rankings and search traffic.
• Perform keyword research based on persona, semantic, micro-moments, competitors, and trends.
• Execute on-page optimization related to page titles, descriptions, canonicals, URLs, internal link structures, and SEO copy editing.
• Perform technical audits and aid in SEO activities related to site migrations.
• Evaluate link profiles and identify creative link-building opportunities.
• Organize and participate in client presentations and decks, delivering account performance reporting, providing insightful analysis/trends, recommendations, and opportunities to meet goals and KPI's.
• Proactively manage client and partners' accounts across multiple platforms and channels.
• Manage local and offsite listings through major platforms like Google My Business, Bing Places, Yelp, TripAdvisor, Yext, etc.
• Drive innovation through SEO via testing, implementing best practices, and focusing on KPIs.
• Build comprehensive data-driven content strategies aligned with audience interest as demonstrated through organic search data.

• 5+ years' experience in SEO production and client service.
• Demonstrate experience with technical knowledge, on-page SEO, local SEO and link-building tactics.
• Experience working with Google Analytics, Google Search Console, Google Data Studio, and popular SEO industry tools (Screaming Frog, SEMrush, Ahrefs, Oncrawl, Deepcrawl, Botify, etc.)
• Familiarity with WordPress or other content management systems (Shopify, Magento, Webflow, etc.)
• Ability to draw critical analysis from data and make clear recommendations to clients.
• Experience communicating technical information and concepts to non-technical and technical audiences and articulate the "reasoning" behind the recommendations to clients.
• Strong client relationship skills and ability to manage multiple tasks effectively and efficiently by the established deadline.
• Understanding of web development and languages such as HTML/CSS, Python, R, JavaScript, and relevant frameworks — you don't have to be a coder, but you should be able to read code (considered an asset).
• Experience researching, writing, publishing, and promoting blog content (considered an asset).
• Bilingual in English and French (considered an asset).

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

#LI-DM1