We are where Creative, Media and Technology meet. dentsu X is a new kind of agency. We are Thinkers, Makers and Doers. We are Experience over Exposure We believe in people. We listen before we speak. We value partnership and collaboration. We behave like we would want to be treated. We revel in solving problems.

Then we make cool stuff people want to talk about.

As a Media planner, you are the steward of the tactical communications planning process and provides mid-level strategic recommendations. You are expected to have strong working knowledge of the media landscape in Canada and experience using media planning and research tools. You are expected to be an active participant on your client accounts and actively contribute ideas and insights to achieve goals and objectives.  

Accountabilities: 

• Support the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence. 
• Use tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals. 
• Work closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization. 
• Support the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency. 
• Assist with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
• Work with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans. 
• Contribute to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals. 

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field. 
• A minimum of 2 years of experience in media planning and/or buying focused on all channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc. 
• Knowledge and hands-on experience with media planning and buying tools (will need to get list).
• Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc. 
• Excellent written and verbal communication skills.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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