Senior Consultant, Experience Optimization

  • 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
  • Employees can work remotely
  • Full-time

Company Description

Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners.

Described as “analytics ninjas” by Forrester Research, we consider data to be the raw material of our craft.  We have experience up and down the Business Intelligence stack to include advanced attribution modeling and deploying and integrating leading analytics platforms, dashboards, tag management, and statistical analysis technologies.  We do this through our proven approach, the Cardinal Path, to provide clients with a single point of truth that informs and empowers confident data-driven decision-making.  We applied this approach to brands such as Merck, Papa Johns, US Cellular, NPR, MSNBC, DeVry and hundreds of others.

Recently acquired by the Dentsu-Aegis Network, Cardinal Path is continuing its rapid growth, and we are looking for a Director of Client Services to expand our growth opportunities with top clients and help shape our Client Services team for the future.

Job Description

The Senior Consultant in our Experience Optimization (EXO) practice is a senior contact for key clients, and will be responsible for developing strong client relationships and leading the day-to-day work of EXO project teams. Typical EXO projects include, but are not limited to, the design, development, execution, and analysis of A/B tests, multivariate experiments, and personalization activities. In addition to leading project teams toward the successful completion of agreed--upon deliverables, the Senior Consultant will assist senior leadership in identifying and pursuing incremental growth opportunities with clients. The ideal candidate enjoys mentoring individual contributors, partnering with clients to drive quantifiable success, and proactively identifying opportunities to deepen client relationships.

Duties & Responsibilities

Client Delivery

  • Ensure the successful completion of agreed-upon project deliverables within statement of work (“SOW”) scope, timeline, and budget.

  • Ensure the quality of the project team’s work by offering constructive feedback and continually striving to “raise the bar” for Cardinal Path’s standard of delivery.

  • Nurture client relationships by acting as a strategic advisor to the client, using a keen understanding of the client’s business and objectives.

  • Conduct regular client communication, both in terms of strategic direction as well as tactical updates.

  • Proactively identify potential issues with client satisfaction and work with project team to address them.

  • Act on client satisfaction survey results, ensuring quality improvement plans are developed and executed as needed.

Practice Development & Mentorship

  • Work with individual contributors within the EXO practice to help them improve their subject matter expertise, client management skills, and generally professional development.

  • Work across practice areas within Cardinal Path to ensure EXO is well-understood across the organization and brought into as many client engagements as possible.

  • Identify and execute against opportunities to improve our service delivery in terms of quality, efficiency, and profitability.

Business Development

  • Assist with new business opportunities, primarily by exceeding client expectations with project delivery.

  • Participate as needed in new business pitches.

  • Apply subject matter expertise to assist business development team with scoping and pricing estimates for new projects.

  • Assist with construction of proposals and SOWs.

Thought Leadership & Knowledge Sharing

  • Author blog posts and contribute to thought leadership assets such as white papers, webinars, etc.

  • Assist marketing with the preparation of client case studies.

  • Present at conferences, webinars, and other events.

  • Conduct training (both of client teams and internal staff).



  • 2+ years working in the field of digital optimization; working in a client results service organization, such as an analytics agency or a media agency, is preferred

  • 2+ years hands-on experience with optimization platforms such as Google Optimize, Adobe Target, and Optimizely

  • Minimum of 2 years of recent hands-on experience in web analytics platforms such as Google Analytics and/or Adobe Analytics

  • Significant experience in designing and planning A/B tests and multivariate experiments (estimating sample sizes, test durations, quantity of variants, etc.)

  • Experience in deploying experiments via optimization platforms such as the ones mentioned above

  • Experience analyzing the results of experiments, both at the aggregate level and at the audience segment level

  • Experience in communicating the results of experiments to stakeholders, particularly in a way that motivates clients to take recommended actions.

  • Fluency with basic concepts of digital user experience (UX)

  • Experience managing individual contributors, particularly in helping team members grow their skill sets and develop in their careers

  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents

  • Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager)

  • Strong Excel and PowerPoint skills

  • Bachelor’s degree, advanced degree preferred

  • Exposure to project management skills, business process redesign principles, tools and techniques is a plus


  • Curiosity, creativity, initiative, insight, resourcefulness and an entrepreneurial spirit

  • Excellent communication skills and ability to interact with a wide variety of stakeholders (client executives, IT teams, creative agencies, et al)

  •  Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn

  • There is a possibility that travel will be required for this position on occasion, but it is unlikely to be frequent.

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.


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