Activation Manager / Market Manager

  • 57 Greens Farms Rd, Westport, CT 06880, USA
  • Full-time

Company Description

MKTG, part of dentsu, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/B2B engagement, and more. We are committed to constantly evolving, refining, and executing innovative brand engagements through deeper understanding of how people think, work, and live their lives.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. MKTG is an agency of dentsu.

Job Description

In-market role driving & leading the US Spirits Customer Marketing Activation.

Role exists to enable perfect brand and local marketing activation in market and to ensure the markets drive “At Scale” National program deployment and focus on supporting the everyday brilliant retail and on premise execution – as measured by display, distribution and menu presence.

Role will drive commercial activation in market and will partner with the Performance Management, Sales Execution, Strategic Accounts, On Premise and Distributor Sales & Trade Development teams to ensure the market has the right Tools to activate and execute in the right accounts at the right time to WIN at retail.

. This role is based in Connecticut and requires that the applicant have a car and valid driver's license. 


•Understand what activities/growth drivers work and don’t work in your market

•Effectively advocate for your market’s needs and opportunities with central teams in NYC office and across the region

•Inspire and inform the Diageo and Distributor sales teams in the market on the brand strategies, investments, and resources / activities to deploy

•Compliance – we will always be Diageo Marketing Code, regulatory and legally compliant

•Brand Aware – this role will ensure that brands show up in market and at events in a way that is consistent with the brands purpose, target audience and tone



•Budget Management responsibilities that must be focused against the right activation in the right accounts to drive AT SCALE execution

•Management of market Commercial Activation activities – Ensuring investment is in right accounts against right consumer supporting EGDE

•Understands and utilizes Advanced Analytics data and NEW channel segmentation to ensure Investment focused against the biggest opportunities for Diageo, and activation is focused in the right markets focused on the right consumers and accounts

•Inform Activation Director on activation needs/success/gaps etc. as part of annual, quarterly and more frequent planning


Leadership Responsibilities and Decision Making:

•Accountable & Responsible for the success of transforming how we plan and activate at retail / in outlet in your market. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brads in the right accounts.

•People Management:  No direct reports. Inspire, coach and develop Distributor Trade development teams.

•Influential across many different stakeholders – execution teams, Performance management team, Brand & CP&A teams, agency partners, local sales/account teams and local Distributor Trade Development team

•Project Management Skills will be important as role requires individual to wear many hats and manage volume of brands/activations across market

•Decision Marking:  Comfortable making quick decisions ones that are not always popular and with pace

•Measurement & Evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E


Top 3-5 Accountabilities

•Drive AT SCALE best in class execution of programs and platforms to achieve market share growth

•Refine the way we think/behave/operate and work to drive local activation

•Plan and effectively execute and manage market activations and A&P budget


Qualifications and Experience Required

•Strong Commercial or Marketing Experience needed (+5-7 years)

•Change agent – and open to changing how we go to market

•Strong communication skills with experience working across matrix organization

•Must have strong influencing and negotiation skills

•Good budget management skills

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.



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