Senior Associate, Analytics
- 500 Woodward Ave, Detroit, MI
Carat is a full-service, award-winning agency. It was the first independent global media agency and the bedrock global media partner inside Dentsu. Carat delivers an unparalleled capability to understand real people; their passions, motivations, and behaviors and harness it to connect brands with customers. Carat is privileged to work with some of the most storied and innovative brands in the world, serving clients in over 100 countries via a network of more than 12,000 talented staff. Curiosity, Creativity, and Collaboration guide our people to deliver communications solutions in an innovative and empowering work environment. We are fueled by our core people-based design approach leveraging data and insights to deliver growth for our clients and more meaningful experiences to their customers. The strength of our work has been recognized around the world, with over 200 individual award wins this year alone and numerous national and local agency awards. MediaPost Holding Company of the Year 2016, Adweek Media Agency of the Year 2015, RECMA #1 Global Media Agency network 2020- Ranked #1 for the past 11 reports, GM supplier of the Year 2017 & 2020. Learn more about Carat visit Carat.com
Our Carat Detroit Office has been appointed by GM to service its global advertising T1 Buying, Planning, Analytics business since July 2012. Our digital analytics team is a highly collaborative and dynamic group responsible for all aspects of data collection, strategy consulting, measurement, dashboard and tool development, analyst, and performance reporting across all digital media channels. Our team works seamlessly with the broader Dentsu Business units and our clients a “One Team mindset” to continuously improve the value our client receives from their media investment.
About the Role
As a Senior Associate (Analyst) within our Digital Analytics Business intelligence team, you will be situated at the center of the agency which informs many aspects of client strategy, media activation and optimization. You will be well equipped with exceptional tools, technology, skill development training and world-class Dentsu products to help you service our GM clients. Responsibilities include data assimilation and ensuring data quality across campaigns. Assisting in the development and completion of all client deliverables (Performance Reports, measurement plans, POV, dashboard builds, strategy consultancy, etc.). Troubleshoot and resolve data issues or challenge. Providing recommendation and solutions on data, measurement, reporting and optimization. Participate in presenting media performance results to internal stakeholders and clients.
You are expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients. This position requires an individual that is intellectually curious, can mine data to answer complex questions and be able to clearly communicate findings. Attention to process and detail is a must.
What we are looking for:
Future leaders: driven, passionate and supportive Individuals that want to advance and grow their career; have self-accountability and initiative in their development.
Curious and Entrepreneur like mindset: Not afraid to take risks, push your limits and boundaries to improve oneself, as well as the team and company
Exceptional communication skills both verbal and written; An incredible storyteller, whose passion for building compelling stories using data, is matched only by an ability to communicate those stories.
Greatly enjoy all aspects of data analytics and thrives around others of similar mindsets
Advanced problem-solving skills: not only can you spot and solve current challenge but can foresee and proactively address potential future challenges.
Assist in the development of presentations, overviews, and tactical POVs that will meet and exceed client expectations
Why you would enjoy being part of the Carat Team
At Carat we invest in our talent, we’ll help you develop your skillset and provide you with many opportunities to challenge yourself and shine:
You will work on one of the largest US & Global brands in the world
You will build a career while building a life
Access to our vast training development tools and program services via our Dentsu Learning Network; Dentsu University, Skill Academy, and Training Programs.
Flexible vacation policy: time is not limited, allocated, or accrued – Take what you need, when you need it.
Generous parental leave and new parent transition program
Competitive Benefits (medical, Dental, vision, heath wellness etc.)
Corporate 401K matching program
Bachelor’s Degree – ideally with a concentration in analytics, advertising marketing, business, engineering, or applied statistics/mathematics
2-3 yrs. experience as a digital media analyst or specialist in media planning, consumer research, account planning, marketing, or media research
Ability to work with large data sets, analyzing, and reporting on digital media campaigns, providing actionable insight and recommendations
Working knowledge of Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics)
Proficient in MS Office with advanced Excel skills
Business intelligence platform experience (Tableau and or PowerBI) is preferred
Experience with SQL and Python is preferred but not required
Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation
Excellent written and oral communication skills, including data visualization skills
The ability to communicate with a range of internal and external partners is essential
Team-oriented with a collaborative spirit
Exceptional attention to detail
Strong organizational and time management skills
Employees from diverse or underrepresented backgrounds are encouraged to apply.
Dentsu (Carat) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.