Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

·         Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of digital media campaigns across all buying platforms for CPG clients on behalf of a Retail Media Network

·         Be the paid social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives

·         Work with mass media specialists in developing and delivering integrated media plans

·         Build training materials and best practice documentation

·         Leverage first party data for targeting and insights

·         Work with our client to implement best practices and standard operating procedures for a Retail Media Network.

·         Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution

·         Responsible for overseeing client pacing & performance across digital media portfolio

·         Recommend forward thinking strategies and innovations

·         Consult and work with other cross-channel leaders for seamless execution

·         Work with the data teams to provide analytical insights to the client

·         This position reports to the Associate Director or Director, Media Services

·         5-7+ years experience working in the digital media buying & planning space (CPG or retail experience preferred), with an emphasis on paid social

·         Hands-on expertise with Facebook/Instagram required; additional experience with Pinterest, Twitter, and/or YouTube preferred

·         Proficient user of digital ad trafficking tools (Campaign Manager)

·         Understanding of the digital media landscape with a focus on shopper marketing, eRetail, or retail media networks

·         Familiarity and/or proficiency with publisher-side tools (Google Ad Manager)

·         Experience against various media buying strategies; self-service, managed buyer, partner negotiations

·         Must love and be curious about data analytics and how that affects the bottom line

·         Bachelor’s degree from an accredited college or university

·         Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint

·         Professional client communication, both written and verbal

·         Ability to handle multiple projects and prioritize responsibilities

·         Ability to work efficiently in a fast-pace environment

• Will need to be flexible on working Pacific Time hours as needed

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.