MKTG, part of the dentsu International, is a global lifestyle marketing agency – comprised of pioneers and practitioners of sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause.

The Associate Strategic Planner will help understand client challenges, research their audiences/landscape, and develop/present strategic sponsorship recommendations as a key member of MKTG's Strategy Team.

The chosen candidate will be a member of MKTG’s Strategy Team. The group will act as a shared-resource across MKTG’s client roster, helping to develop market leading strategies that will enable our clients to achieve their business and brand objectives via sponsorship. The candidate will also play a supporting role helping to develop and implement business strategies for the agency, devoting approximately 30% of their time towards agency thought-leadership, and business development. 

70% Time – Strategy Consulting

• Play a leading role on client project teams for high-priority special projects
• Build presentations and documentation that articulate recommendations
• Distill complex information into simple yet intelligent stories and deliver it in an engaging and inspirational manner
• Provide an informed point of view on how the brand should behave to capture opportunities for growth that exist in the market
• Possess an understanding of how the client’s business operates and the motivations of the various stakeholders
• Conduct research and analysis to support recommendations
• Thorough understanding of the brand, culture, the consumer and the marketplace
• Build project plans for current and prospective consulting clients

30% Time – Agency Thought Leadership

• Provide copywriting and editorial oversight over MKTG’s published thought leadership content
• Help manage and implement MKTG’s online/social strategy
• Support on business development process

• 1-2 Years Work Experience (entry-level candidates will not be considered for this role)
• Experience in Consulting, Strategic Planning, or Brand Management role considered an asset
• Candidates must demonstrate understanding of core marketing concepts and possess strong communication (verbal/written) and analytical abilities.
• Undergraduate degree in Business or Communications preferred.
• Proficient in Microsoft Office suite (Word, Outlook, Excel, PowerPoint).
• Shortlisted candidates will be asked to participate in a case study interview process

This job description is intended to provide a thorough overview of the role and responsibilities of this position. It is not an exhaustive list of all activities. We recognize that roles will invariably change or alter as required by the business and that other responsibilities may be assigned that are not reflected in the description at this time.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.