Associate, Communications Planning
- 5800 Bristol Parkway, Culver City, CA
TOVERALL SUMMARY - POSITION DESCRIPTION The Associate, Communications Planning is the day-to-day focal point to the account. The Associate, Communications Planning is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. The Associate, Communications Planning is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Associate, Communications Planning is expected to have a strong working knowledge of the media space (including digital media) and available media research. They are also expected to be proficient with Carat tools and procedures (both media and inter-department). The Associate, Communications Planning is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients. KEY AREAS OF RESPONSIBILITY Responsibilities include, but not limited to: Communications Planning and Execution: Aids in the creation of client media communication plan objectives and strategies Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports Provide input into existing and emerging communications opportunities relevant to assigned brand/category Writes POVs as needed and evaluate new media types / outlets Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media consumption information Compiles reports of competitive market/media information for each brand/category Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients Client & Internal Relationships: May manage day-to-day client interaction May manage expectations of clients and deliverables Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs Assist Supervisor in growing business opportunities within current clients Keeps up with the latest trends in media May be responsible for informing client/team of new opportunities or issues Participates and leads, if appropriate, face to face client and vendor meetings Builds positive relationships with internal and external teams and sets good example for assistant level Strategic Thinking & Leadership Works with management team (CPS, ACPD, CPD) to develop strategies for communication plans Share new and relevant advertising opportunities in written and verbal form to the department Strategizes ways to effectively use media dollars to the greatest benefit for our clients Assess problems and concerns in a systematic, logical and rational manner Proactively resolve issues, know when to and to whom to escalate Provide guidance to team members nurture/promote team environment Assist in training of junior team members May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget May be responsible for constructing and delivering accurate, honest and timely performance management documents Capable of managing multiple deliverables and ability to seamlessly transition among them Communication Skills Express oneself clearly and concisely in oral communications Write in a clear, compelling and concise manner Organize ideas and information logically and sequentially Assist in the development of media presentations, general overviews, and tactical POVs Develop client reports that are clear, compelling and persuasive Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. EXPERIENCE/KNOWLEDGE REQUIRED: Bachelor’s Degree 2-5 years of communications/media planning experience Participation in at least one full planning cycle and development/implementation of at least two media plans Thorough understanding of the media process, media department and inter-department relationships Demonstrated ability to generate and present well-considered ideas and solutions Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum Strong analytical skills, ability to relate results to client business objectives Balanced ability to perform analytically and creatively Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc. Advanced computer skills (MS Word, Excel, PowerPoint) DEVELOPMENT GOALS: Experience needed to proceed to the next level: Demonstrated leadership and consistent ownership of at least four media plans Thorough knowledge of required media planning tools and software Capable of developing and presenting error-free, compelling, persuasive and innovative client presentations Demonstrated strong eye/attention to detail Exceptional media skills – strategic thinking, introduction of innovative ideas/techniques, stellar negotiation, insightful analysis Well considered recommendations and arguments Ability to maintain client and external partner relationships Strong negotiation skills that result in measurable savings for clients Motivation to participate in staff management and larger agency development Demonstrated ability to work autonomously / Can perform as a leader with minimal supervision Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives Excellent client report card Ability to properly delegate tasks to staff to ensure appropriate utilization Successful staff management abilities with demonstrated interest in helping others to develop Communications Planning and professional skills
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.