Sponsorship Activation Associate - Sports

  • Full-time

Company Description

MKTG is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement and sponsorship marketing. MKTG's mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. MKTG is an agency of dentsu.

Job Description

You should have relevant experience working on strategic integrated brand marketing and activation campaigns with Fortune 100 companies. You will have a background and passion for sports and implement outstanding branded activation programs. You will approach unexpected challenges quickly and creatively without missing a beat. This position reports into the Manager or Senior Manager for the account and will lead a junior team.

You will:

  • Lead daily junior team to ensure account goals are met, while also providing account support
  • Work with clients maintaining dialogue to ensure ongoing client satisfaction and collaboration
  • Assist senior management with execution of official partnerships, making sure to use all assets available to client
  • Collaborate with sanctioning bodies and others to help build outstanding marketing partnerships
  • Work together with our clients to ensure athlete relationships and contracts are accomplished
  • Work with client team to develop marketing campaign recommendations (Social, Digital and traditional)
  • Oversee execution of activation campaigns and events from top to bottom
  • Maintain oversight on all activation programming including overall annual and per event budgeting
  • Understand project budgets and manage costs within scope diligently following internal guidelines
  • Frequent travel is required including weekends and occasional holidays

Qualifications

You have:

  • Bachelor's degree and 2+ years of relevant work experience
  • A solid understanding of the sponsorship landscape and experience working on high-profile programs involving properties such as NFL, NASCAR, PGA TOUR, NHL, USOC and MLB
  • Understanding of social & digital landscape, including but not limited to audience insights, trends, and analytics/reporting
  • Partner with colleagues, senior executives, talent and clients, recognizing the need to adjust communication style according to the audience
  • Present ideas and concepts in a team environment and demonstrate openness to giving/accepting thoughtful constructive feedback
  • Recognize and appreciate different work styles and have capacity to adjust to work respectfully with staff, clients, peers and vendors
  • Aim to increase industry knowledge, able to self-educate to be ahead of the curve

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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