Programmatic Analyst

  • 85 Devonshire St, Boston, MA 02109, USA
  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Analyst will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.

Responsibilities:

  • Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA’s B2B clients
  • Create and actively manage and optimize programmatic campaigns in DSPs
  • Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
  • Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
  • Understand how data from various channels can help the overall customer journey for each client account
  • Identify, suggest, and setup private marketplace deals
  • Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA’s portfolio
  • Actively monitor campaign KPIs via reporting
  • Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
  • Provide insight and guidance to members of the integrated media team
  • Maintain and stay current on industry news and research

Qualifications

  • 0-1 years of hands-on experience with one or more of the following DSPs: DV360, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
  • Google Campaign Manager/DV360 certifications are preferred but not required
  • Strong written and verbal communication skills
  • Detail-oriented and organized
  • Able to multitask and work well under pressure
  • Positive team player
  • Proficiency in Microsoft Office applications
  • Bachelor of Arts or Bachelor of Science degree

 

Additional Information

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

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