Digital Media Planner

  • 800 Brazos St, Austin, TX 78701, USA
  • Full-time

Company Description

DWA is now part of Merkle. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. 

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. DWA is an agency of dentsu.

Job Description

The Digital Media Planner will provide leadership to ensure clients’ needs and requirements are met. They will oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships. They will provide consultative strategic direction to assigned accounts and identify appropriate programs and services to meet client needs.

Furthermore, the Digital Media Planner will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. They will attend client meetings and actively take part in presentations.

Responsibilities:

  • Act as a primary client contact, understanding client goals and optimizing success through research and analysis
  • Develop RFPs, final media plan recommendations, buy summaries, and campaign measurements where necessary
  • Present proposals with media and cost schedules to clients
  • Manage all facets of campaign execution by working with Assistant Media Planners
  • Take the lead on optimization strategies for digital placements
  • Manage, review, and analyze all client facing deliverables
  • Stay up-to-date with emerging trends and identify areas of development within emerging markets
  • Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns
  • Delegate and oversee responsibilities/assignments appropriate for Assistant Media Planners
  • Promote positive working relationships within the department, the company, and the vendor community
  • Provide strategic guidance to the media planning team
  • Provide consultative strategic direction to your accounts and identify appropriate programs and services to meet client needs

Qualifications

  • BA/BS degree
  • 2+ years in digital media and planning
  • Hands-on experience with DCM/Campaign Manager
  • Possess demonstrable experience working in both B2B and B2C environments (specific client experience within the technology sector is a plus)
  • Possess outstanding written and verbal communications skills
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
  • Articulate, intelligent, and credible individual who is a self-starter and keen to make a difference in a growing business with existing clients
  • Experience with research resources, such as @Plan, Kantar, Comscore, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools
  • Proficiency in Word, Excel, and PowerPoint

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying

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