Senior Product Manager - Marketing & Enablement Platforms

  • Contract

Company Description

Hi there – we’re Filter. We’re the in-house powerhouse for global enterprise companies and aspiring brands alike. To each we bring veteran expertise, executional horsepower and a strong creative spark across disciplines in UX, digital marketing, and emerging technology solutions.

And we’re growing. We’re looking for innovators, problem solvers, collaborators and leaders, smart people who can take us to the next level – and grow and prosper with us along the way.

Job Description

The Enterprise Martech Platforms group is empowering Vanguard Marketing divisions to reach their audiences in more significant and relevant ways, driving incremental business value with personalized, data-driven content experiences. We never stop working to make investing simpler and more successful for our clients. We combine the art of content and the science of experimentation to power best-in-class, coordinated customer and prospect experiences across digital and traditional marketing channels.

Your focus will be on driving and implementing the vision for evolving Vanguard’s platform capabilities around campaign management, sales and CRM enablement, and workflow automation. You will lead a team of product owners who are accountable for directing and prioritizing the activities of agile teams, based on a relentless focus on client needs and a strong understanding of business drivers. Additionally collaborating with Vanguard’s business teams to understand their respective marketing and sales workflow automation, integration, and enablement needs across the customer journey.

  • Develop and communicate the strategic vision and strategy for Vanguard’s Enterprise Marketing Automation & Enablement Platform products and capabilities, demonstrating a deep understanding of the underlying product(s) and associated business areas, and how these fit into the broader marketing technology ecosystem within Vanguard
  • Develop a comprehensive understanding of how Vanguard divisions/marketing teams engage, utilize, and integrate with the campaign management tools (across both B2B and B2C platforms) to uncover unmet and emerging needs of our business
  • Partner with Vanguard’s B2B business teams to understand use cases or opportunities to improve data, insights, or other capabilities within the sales enablement platforms to support better lead gen/management, as well as requirements for sharing lead / client insights more easily between the CRM and Sales platforms Work with divisional marketing teams to identify platform integration requirements to enable omni-channel marketing campaigns (e.g. integration of digital channels with call center)
  • Understand how marketing automation platforms will be proven for lead scoring, nurturing, lead management, campaign management and triggers, as well as how these tools (Sales, CRM, and campaign management) will need to integrate
  • Provide strategic oversight on the implementation of JIRA as Enterprise MRM/Workflow Management platform
  • Build positive relationships and trust with our internal Divisional clients, serve as an advisor and advocate for the solutions being positioned by the Martech Platforms team
  • Promote Vanguard’s New Ways of Working by supporting agile product development and delivery efforts related to campaign management
  • Work closely with Martech Engineering and DevSecOps to translate business/marketing end-user requirements into technical / solution design /security and compliance requirements
  • Manage and coordinate vendor relationships to ensure vendor roadmaps advise product roadmaps
  • Support overall Martech Platforms strategy and vision, understand how the initiatives connect back to our Roadmap and ultimately deliver value to Vanguard clients and internal divisional stakeholders

Qualifications

  • Bachelor’s Degree (required)
  • Master’s Degree in Computer Science, MIS, or Marketing (preferred)
  • Enterprise campaign management systems (e.g. Salesforce, IBM Campaign, Adobe Marketing Platforms, etc.)
  • Enterprise CRM and Sales Enablement tools (e.g. Microsoft Dynamics, SalesForce, Oracle CRM; Seismic)
  • Workflow Automation tools (e.g. JIRA, Workfront, Aprimo) preferred
  • Experience leading large cross-functional teams on major interpersonal projects preferred.

Additional Information

Please note that these are W2 opportunities only. We do not provide H1B visa sponsorship or work Corp to Corp.​

All your information will be kept confidential according to EEO guidelines.

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