Manager- Media Analytics (Performance)

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com

Job Description

LOCATION: San Francisco, Bay area, CA preferred but will consider all Merkle offices. 

The Performance Media Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts.  We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.

We are looking for a manager to be the primary day-to-day SME voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions.

Key Responsibilities:

  • Primary point of contact to client, internal stakeholders; manage day-to-day communications
  • Architect solutions based on clients’ business goals and objectives
  • Translate requirements into analytics roadmap and delivery plan
  • Lead cross-functional team and manage end-to-end delivery chain
  • Deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior and performance data
  • Design and execute measurement frameworks, test/learn strategies and optimization scenarios to optimize clients’ media performance
  • Manage business analysts and provide thought leadership, coaching/mentoring and career advocacy to junior team members

Qualifications

  • 5 - 7 years of experience
  • Demonstrated proficiency in major platforms (Google, Facebook, Adobe, Salesforce, Oracle, etc.) and digital channels (Search, Display, Social, Video and Email)
  • Foundational Experience with Mobile and Video advertising in Paid Social and Display
  • Strong understanding of relational databases and audience-based platforms
  • Experience managing a team of associates or other quantitative thinkers
  • Experience designing and measuring media- and audience-based tests
  • Experience in optimizing entire media plan is desirable
  • Excellent written and oral presentation skills, as this role is heavily client-facing
  • Strong problem solving and consulting skills
  • Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required; Advanced degree preferred
  • Detail oriented with right balance in quality and speed of delivery

Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work

All your information will be kept confidential according to EEO guidelines.

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