Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

As a copywriter, you will play a key role in the development of the copy team which sits within the creative team; part of Merkle’s customer experience department. You will be working on key client accounts as well as supporting on internal projects, as and when required. What we do spans all digital touchpoints, from long form website SEO content to email, social (both paid and organic), video and dynamic display banners – and there will be opportunities for original creative ideation.

You will have pin-sharp attention to detail (you’ll know that an en dash most definitely isn’t an em dash), a genuine love of words and a knack for coming up with creative concepts, all while being able to adapt to any tone of voice guide or format thrown your way.

You’ll be keen to learn the process of writing for performance creative, from audience personalisation to creative testing and optimisation. In short, you’ll not only love the craft of creative, but you’ll get a kick out of knowing what does, and doesn’t work, so you can always improve.

We have lots of accounts on the go, so you’ll be able to juggle multiple projects and manage your time well – but ultimately you’ll enjoy the variety and working under a bit of pressure to focus the mind. You’ll be happy working alone on some projects that only require copy input, but you’ll love working in a team – especially with designers, as you will need to work hand-in-hand with them to bring your copy ideas to life. So you’ll need to be a good communicator and collaborator who loves bouncing ideas around with other creatives. You will also work closely with Merkle’s SEO, media and paid social teams so you’ll be keen to understand the work of other teams and work in an integrated fashion.

Importantly, you need to have a strong creative drive and a desire to get ideas off the ground by rallying the team around you. This takes confidence, but the right candidate will naturally be the sort of people that can express themselves and get others excited by their passion – someone with infectious curiosity and spirit.

Life as a copywriter at Merkle

• Write copy for all creative outputs, including, but not limited to; long form website SEO copy, email, paid and organic social ads, YouTube scripts, digital display banners and PPC
• Create copy matrices to accompany your work
• Participate in the development of creative materials, from concept to execution
• Communicate original conceptual ideas and copy executions directly to clients
• Work closely with the team to develop and deliver successful and award-winning ideas and work – get excited about pushing the work!
• Translate clients’ marketing objectives into clear, compelling, brand-appropriate copy
• Ensure that all work meets or exceeds the quality standards of the agency
• Undertake internal work for the business as and when it’s required

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

• Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
• Private Medical Insurance, Company Pension, life insurance and other corporate benefits
• A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

Key requirements

• Experience in copywriting for advertising is desired but not essential
• Can provide examples of work produced to a brief – both long and short form would be a bonus
• Passion to learn about performance creative and a data-driven approach to copy – keen to see the results their work drives
• Naturally creative; able to come up with ideas and contribute to ideation sessions
• Understands how customers think – and turn that into copy that drives results
• Excellent time management
• Ability to deal with ambiguity; has strong problem-solving skills
• Ability to manage multiple projects and priorities to align with current business needs
• A self-starter who’s keen to develop and push creative ideas
• Naturally collaborative team player; keen to work with designers
• Open, talkative demeanor and confident in expressing themselves
• Infectious curiosity and spirit

Diversity & Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.

At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time.

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.