Digital Media Manager

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Digital Media Manager focuses on strategic media planning and management across paid media. This will be a role focused primarily on Display and Social, but also exposed to mobile DSP, video DSP and direct publisher (traditional planning) and Connected TV buying. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach in the pharmaceutical, aesthetics and consumer skin care industries.

Key Responsibilities

  • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
  • Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
  • Build training materials and best practice documentation
  • Leverage first party data for targeting and insights
  • Oversee the work of specialists, train technical knowledge and manage workflow
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
  • Responsible for overseeing client pacing & performance across digital media portfolio
  • Recommend forward thinking strategies and innovations
  • Proactively working with client services and comms planning teams on campaign set-up and optimization strategy
  • Work with the data teams to provide analytical insights to the client

 

Qualifications

  • 3-4 years' experience working in the digital media buying & planning space with focus a on programmatic strategy and execution
  • Must have in-platform execution experience pulling the levers in any combination of the following DSPs (i.e. Google’s DV360, TrueView, Amazon AAP, TubeMogul, The Trade Desk, MediaMath, Verizon, Facebook Ads Manager, Snapchat)
  • Proficient user of digital ads trafficking tools (Google Campaign Manager, Mediaocean, etc.)
  • Must love and be curious about data analytics and how that affects the bottom line
  • Must be passionate about digital media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Must be passionate about Career Advocacy for their Direct Reports
  • Bachelor’s degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of people-based and brand advertising on the web and building that future with us
  • Pharma or Aesthetics vertical experience a plus

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

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