Associate Director, Digital

  • Full-time

Company Description

Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, Pfizer and Diageo. 

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Carat is an agency of dentsu.

Job Description

The Associate Director, Digital role is a leadership role as well as a managerial one.  The Associate Director sets the working style for the group, leads the strategic direction and is tasked with being a partner to Comms Planning and the clients.  The Associate Director is an expert on the clients’ business and a leader on the business and within the agency.  The Associate Director is responsible for demonstrating a strong working knowledge of the media space and available media research.  This individual is responsible for identifying business opportunities and solutions as well as driving innovation and digital impact on a regular basis.  The Associate Director sets the tone for how the account is managed by ensuring focus on delivering against key client objectives and deploying appropriate resources while maintaining profitability.

Media Planning and Execution:

  • Accountable for digital plan output timeliness, accuracy, and overall excellence
  • Lead the process of strategic digital planning/execution and serve as a resource for advice and counsel for all junior levels
  • Demonstrate ability to utilize resources to help guide client’s marketing goals using a data driven approach to create output (e.g., syndicated, proprietary, analyst, historical)
  • Responsible for ensuring that all budgets and campaign plans and execution align with client budget parameters
  • Understand and adopt new techniques and technologies relevant to clients’ digital media strategies

 Client & Internal Relationships:

  • Build trusting, collaborative relationships with clients at appropriate levels
  • Manage expectations of clients and deliverables
  • Work with Client Team lead to identify opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Ability to collaboratively work with activations teams 

 Strategic Thinking & Leadership:

  • Provide and/or guide strategic input for all plans internally and externally
  • Develop and maintain digital planning processes and procedures across team
  • Train, motivate, and develop a team

Qualifications

  • Bachelor’s Degree
  • 7 + years of media planning experience
  • Proven leadership ability – experience managing a team of planners & supervisors
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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