Media Client Service Account Director

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Directors are responsible for designing, implementing, leading and growing client engagements and setting the charter for one or more of Merkle’s strategic accounts. They are accountable for overall account management activities and serve as  leaders within a client team overseeing an account management team as well as maintaining indirect responsibility for shared service work activity (creative, production, development, etc.). They are also skilled in having difficult client and employee conversations within the context of project management and they consistently demonstrate an advanced ability to rally a team to deliver high client satisfaction.

 

Key Responsibilities

Directors establish and maintain strong, strategic partnerships with the client by ensuring the successful execution of deliverables and putting forth recommendations related to applied strategy using CRM, media and/or industry knowledge.  Provide thought leadership on strategic planning initiatives, and engage a cross-functional team to deliver high levels of overall service and delivery.

  • Lead execution of all client work, ensuring it meets or exceeds client’s objectives, is in line with agency’s creative and business strategy philosophy and is of the highest quality.
  • Successfully manage people and create opportunities for growth and development throughout team; coach and mentor internal team members for career advancement.
  • Establish strong relationship with clients to promote Merkle and our service offerings. 
  • Drive new business on existing accounts and participate in new business development efforts.
  • Consistently demonstrates financial acumen through ensuring revenue and profitability targets are met on account(s).
  • Proactively manage the business to client through supporting and leading staffing and resource management.
  • Ability to travel to clients frequently (typically once a month) and sometimes with little advance notice. Note, necessity for travel is mutually agreed-upon with client, especially given current climate.

Qualifications

  • Bachelor's degree required
  • 7 – 10+ years experience in client services/account management in an advertising agency, marketing company, or client side marketing department with a strong working knowledge of:
    • Online and offline creative development and production
    • Digital Marketing
    • Multichannel/Integrated Marketing
    • Campaign management
  • Relationship/Client Management
  • Account Planning and Strategy
  • Ability to lead both internal (account, media and eCRM production, analytic etc.) and client teams
  • Understanding of data analytics for multi-channel results analysis and recommendations
  • Business acumen to develop and manage budgets/forecasts/ pro forma
  • Exceptional written and verbal skills, including presentation and client engagement
  • Ability to multi-task and work well in a fast changing environment
  • Consistent, keen attention to detail; successfully deliver on high expectations
  • Advanced Word, Excel, and PowerPoint skills
  • Quick study; ability to remember agency and client preferences and requirements
  • Beneficial if experience inCPG and/or Retail, either agency or client side
  • Beneficial if experience in overseeing SEM, SEO, Paid Social, and/or eCRM, either agency or client side

 

Additional Information

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