MKTG is a global lifestyle marketing agency that humanizes brands and connects them to people through their shared passions and lifestyles via sport and entertainment marketing, live experiences, digital and social media, retail marketing, enterprise/b2b engagement and sponsorship marketing. MKTG’s mission is to engineer value by creating deeper human connections, and top clients include IBM, Diageo, Nike, FedEx, P&G and AT&T.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. MKTG is an agency of dentsu.

MKTG Planning Associates oversee activation strategy and allocation of experiential events, volume, budgets, channel, and mix. The central planning team equips the event activation teams with the understanding of how to execute a brand's vision. Planners must ensure activation teams are armed with the most up-to-date brand information, guidelines, and production playbooks, and the right tools and support needed to perform brilliantly! You will be closely attuned to how markets are activating and performing, and responsible for business intervention. The Planning team is a cross channel team, that partners with central clients daily, to evaluate and provide insights that guide activation strategy for on, off and non-premise events. You will focus on non-premise activation but will need an understanding of all channels. Non premise activation may include sponsorships, partnerships, virtual experiences, etc.

You Will:

• Support in development of central activation plans and budgets across multiple brands, programs, channels, and departments
• Forecast, track, and reconcile activation budgets
• Deploy market budgets and event allocations by brand, channel, and program
• Manage annual, quarterly, and incremental event plans including the planning process, timelines, and communication to all partners
• Guide activation strategy based on experiential goals
• Develop activation strategy and ways-of-working; including sponsorship strategy, guidelines and checklists, approval process, financial process, measurement, and value reporting Track performance and provide regular / reoccurring insight reports by market, brand, and program
• Improve communications to / from field activation teams
• Create and provide up-to-date activation playbooks and production guidelines for all brands / programs
• Update programs with new brand direction, market insights, seasonal changes, POS, assets, best practices, etc.
• Ensure activation teams are using all current activation elements, assets, POS, uniforms, etc. needed to execute
• Provide day-to-day brand guidance, direction and central support to local event activation teams
• Lead central projects that promote work improvements or efficiencies
• Socialize success and opportunities to regions and our client's marketing community
• Serve as the daily POC and partner for our clients

You Have:

• 2+ years of experience executing experiential events / projects within a marketing or communications environment
• Consumer marketing or relevant agency experience
• Experience creating client-facing presentations
• Excellent client relationship service skills
• Budget management experience
• Performance and data-driven
• Ability to work within a cross functional team (in office and remote)
• Experience working in the spirits industry
• Proficient in Microsoft Excel, Word, PowerPoint, Keynote and Outlook

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.