Global Tech Alliances Content Lead

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The Global Tech Alliances Marketing team is looking for a Content Lead to develop and execute a content strategy and plan to support global campaigns which drive awareness, engagement and demand for dentsu services. This includes planning, curating, executing, and optimizing content on websites, apps, portals, and other digital experiences. This global role will work closely with the content development and agency brand teams. The Content Lead will ensure marketing assets and content required for campaigns are curated and available to use globally. As a member of the Global Tech Alliances marketing team, the Content Lead will champion the concept of integrated, data-driven marketing with world class digital experiences. The position reports to the SVP of Marketing for Global Tech Alliances.

Key Responsibilities

  • Think strategically about long and short term content needs for Alliances partners and dentsu teams
  • Develop annual content production calendar for Global Tech Alliance campaigns
  • Curate partner and dentsu content for multi-channel distribution (i.e. newsletters, social, portals, etc.)
  • Engage Engine Room and dentsu comms teams to create and deliver internal and external communications
  • Manage design, copywriter and production resources as needed
  • Engage APAC and EMEA-based Alliance teams and oversee localization of content assets
  • Work collaboratively with Solutions and Sales Leads, Marketing and Partner teams to prioritize content needs
  • Document all processes developed

Qualifications

  • Positive, can-do attitude
  • 3-5+ years marketing experience, ideally in enterprise software or a technology related field
  • Bachelor’s degree, or equivalent work experience required
  • Excellent writing, editing and verbal communication skills
  • Ability to learn new tools and platforms quickly
  • Self-starter with demonstrated ability to work in a dynamic marketing environment with global stakeholders
  • Precise attention to detail with creative acumen— insightful analysis, ability to manage tactical details across multiple projects with flawless execution
  • Strong interpersonal communication, teamwork & project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

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