Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of digital media campaigns across all buying platforms for CPG clients on behalf of a Retail Media Network
• Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Work with mass media specialists in developing and delivering integrated media plans
• Build training materials and best practice documentation
• Leverage first party data for targeting and insights
• Oversee the work of multiple specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution
• Responsible for overseeing client pacing & performance across digital media portfolio
• Recommend forward thinking strategies and innovations
• Consult and work with other cross-channel leaders for seamless execution
• Work with the data teams to provide analytical insights to the client
• This position reports to the Associate Director or Director, Media Services

• 5-7+ years experience working in the digital media buying & planning space (CPG or retail experience preferred)
• Hands-on expertise with Google's DV360 required
• Proficient user of digital ad trafficking tools (Campaign Manager)
• Understanding of the digital media landscape with a focus on shopper marketing, eRetail, or retail media networks
• Familiarity and/or proficiency with publisher-side tools (Google Ad Manager)
• Experience against various media buying strategies; self-service, managed buyer, partner negotiations
• Must love and be curious about data analytics and how that affects the bottom line
• Bachelor’s degree from an accredited college or university
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment

All your information will be kept confidential according to EEO guidelines.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.