SEO Associate Manager

  • Full-time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Location flexible - Pacific or Mountain Time Zone preferred.

The SEO Associate Manager will be responsible for various internet marketing activities, including organic search campaign development, search engine optimization, on-page optimization, and performance analysis and reporting. They must possess exceptional hands-on technical SEO knowledge, as well as client communication skills. SEO Associate Managers must have superior analytical, problem-solving, organizational and time management skills as they will be expected to work on multiple projects simultaneously under strict timelines.

  • Manage multiple SEO content workflows and prioritize projects across teams
  • Develop and execute multi-domain SEO strategy, including keyword targeting and consolidation workflows
  • Set and execute SEO strategies, with a focus on content, to improve a website’s organic rankings to grow site traffic
  • On-site optimization of on-page elements, appropriate use of redirects, identify areas of opportunity to improve internal linking structures, website copy optimizations, review and validate the effective use of sitemaps
  • Review and provide recommendations for international signaling and regional content to improve rankings for geographic and language-specific URLs
  • Conduct keyword research to identify keyword and content gaps for brands and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to a client’s website
  • Analyze and compile relevant data across various reporting platforms to measure the effectiveness of SEO efforts and provide performance insights on an ongoing and ad-hoc basis
  • Keep abreast of the latest SEO tools and techniques and communicate learnings across internal teams and client stakeholders to create awareness and buy-in
  • Skilled in creating and delivering competitive insights and strategies to facilitate growth for our clients
  • Collaborate with different teams, such as website developers, web analytics, content, UI design, product, and branding/PR teams on the execution of projects
  • Provide SEO analysis and recommendations on the structure of sites and pages to improve visibility, user journey flow, signaling to search engines

Qualifications

  • 2+ years of Search Engine Optimization experience and an eagerness to learn
  • Experience with large-scale content optimization and strategy (including but not limited to preparing content briefs, updating content roadmaps, and monitoring keyword performance)
  • JIRA experience a bonus
  • Excellent time management and communication skills required
  • Tactical/Technical implementation experience working with complicated websites
  • In-depth knowledge of various website analytics platforms and the use Google Search Console to identify and troubleshoot issues on an ongoing basis
  • Experience and understanding of the effective use of technical SEO tools such as Botify, Screaming Frog, Ahrefs and Lighthouse to identify issues and opportunities
  • Experience and understanding of the effective use of keyword reporting platforms such as SEMRush, Brighedge and Conductor to identify issues and opportunities
  • Core understanding of JavaScript, HTML and CSS
  • Bachelor's degree in Marketing, Business or other related field preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

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