Social Media Strategist

  • Full-time

Company Description

ICUC is a social media management services company delivering content moderation, community management and social listening services. With a team of over 250 specialists, ICUC provides social customer care solutions to a variety of industry leading global clients 24/7, 365. Minimising risk, building customer loyalty and maximising insight through a combination of technology and human-powered solutions, ICUC is truly a scalable, reliable and “always on” 24x7 solution. Working as an agency partner or directly with a brand, ICUC makes lives better for the world's biggest brands.

Job Description

  • Assume the voice of the brand(s); connect and engage with fans and followers across all social networks
  • Lead the organic growth of the communities and social media activities across our client's online responsibility
  • Help develop the social content strategy with our client's social strategists and marketers.
  • Research, craft and post interactive, thoughtful, and provoking content that encourages community .participation. Identify behavioural and technical issues, patterns, and trends in the community.
  • Escalate issues, observations, opportunities, and insights through the relevant channels.
  • Provide customer service for all aspects of online community management (e.g. product issues and feedback, issues with social tools.).
  • Identify new offerings to help or enhance the value of the relationship, both related and unrelated to ICUC
  • Lead client meetings, be it weekly, monthly, quarterly, and report-specific.
  • Be a resource for the Directors and VP's to help promote our social media strategy and engagement services into existing moderation or monitoring-only services.
  • Work with our reporting team to ensure client reports are on target and are providing maximum value at your client requested voice.
  • Maintain current knowledge of the evolving social media space, ensuring best practices are shared with clients when an appropriate.

Qualifications

  • Post-Secondary education in Business Administration, Marketing, Communications, Adverting, or related field.
  • 3 years' experience in social media: social media strategy, community management, or equal enterprise marketing experience.
  • Media Agency experience is considered a asset.
  • Experience using social channels: Twitter, Instagram, Facebook, LinkedIn, SnapChat, or Tik Tok.
  • Experience in Social Media Management Systems like Hootsuite, Sprinklr, Background in creating social content and writing copy, analyzing performance, and adjusting strategy for results.
  • Excellent written and verbal communication skills.
  • Experience with creative content publishing & writing.
  • Knowledgeable of past and current social media trends.
  • Experience creating social media playbooks, slide decks, content calendars and presentations.
  • Plan, prioritize, monitor, and respond to changes quickly.
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