About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

About Dentsu

Dentsu is the world’s largest advertising agency brand, a company with a history of 118 years of innovation, the Dentsu Group provides a comprehensive range of client centric brand, integrated communications, media and digital services through its ten global network brands—Carat, Dentsu, dentsu X, iProspect, Isobar, McGarry Bowen, Merkle, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands. The Dentsu Group has a strong presence in over 145 countries and regions across five continents and employs more than 62,000 dedicated professionals. Dentsu Aegis Network Ltd., its international business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

• Engage directly with the client to understand marketing objectives
• Architect solutions & provide recommendations that drive results on client campaigns & objectives
• Deliver practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior study, portfolio diagnostics, competitive analysis and industry economics research.
• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
• Develop custom performance reporting and analyses across multiple channels/clients
• Build and manage statistical models in SQL/Hadoop-Hive and SAS/R/Python
• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

• Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
• Strong understanding in a querying language (SQL) and an analytics language (SAS or R) and even Python a plus.
• Strong knowledge in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) required
• Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) add on skillset. 
• Understanding of relational databases and familiarity with data processing
• Excellent written and oral presentation skills
• Strong problem solving and consulting skills

At Merkle Sokrati, we don't insist on any paid certification as a part of the hiring process.