Isobar is a digital agency committed to delivering robust, innovative, world-class solutions. We design and build everything from content-rich brand experiences to sophisticated business platforms to dynamic media and entertainment apps. Isobar’s breadth of clientele means that our people have a broad range of industry and platform opportunities to explore. Full collaboration between our technology, user experience, creative, business, and marketing teams ensures we create complex, award-winning, slam-dunk work.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Isobar is an agency of dentsu.

Isobar is looking for a Multivariate Testing Lead with expertise in front-end technologies to develop and support enterprise-class A/B and complex multivariate (MVT) testing projects for our clients. The candidate must have experience working in structured environments following defined development methodologies, including client/server and multi-tiered design and development.

The MVT Lead will be responsible for driving strategy, and for planning and execution of MVT projects for various Isobar clients. This position is an integral part of the Optimization team. The MVT Lead will be challenged to utilize all available front-end technologies (HTML, JavaScript, CSS) to support development, implementation, and analysis of marketing-driven testing campaigns using tools like Optimost, Optimizely, Adobe Test & Target, Maxymiser, and Google Website Optimizer.

 Leveraging a thorough knowledge of HTML/CSS, MVC frameworks, OOP techniques, and knowledge of JavaScript/DOM and JavaScript frameworks (jQuery, Prototype, Dojo, Ext, etc.), MVT Leads at Isobar work in a collaborative environment to create technical solutions that support optimization and testing strategies of client sites.

Candidates should have a thorough understanding of testing practices, ranging from day-to-day tasks (development and analysis of running experiments, delivery of results, etc.) to defining and implementing strategic components for clients (assess / strategize testing opportunities, develop new testing ideas / practices, define implementation plans). Candidates will be responsible for conducting extensive reviews and provide recommendations to enhance the overall experience of client websites.

• Ensure flawless design and execution of tests—all of which begin with a well-crafted hypothesis and have clear measurements of success and metrics designed to answer hypotheses
• Work both independently and collaboratively to implement, monitor, and analyze advanced A/B and multivariate tests
• Mentor and train junior MVT developers to expand their skills and knowledge of front-end development and conversion optimization/testing
• Proactively anticipate issues and develop solutions
• Drive actionable insights from tests, and deliver technical and statistical information to non-technical client team members
• Ensure accurate, high quality, statistical analysis of test data
• Identify successes, failures and trends across sites, and effectively communicate these findings to the organization
• Measure results against stated objectives, applying a variety of analysis tools to interpret data and identify key patterns and findings
• Combine test results with other relevant data sources, both internal and external, to enhance the quality of the insights
• Develop processes that enable the successful development of experiments
• Provide support and troubleshooting to ensure cross-functional business partners are clear as to their roles and responsibilities throughout the test process
• Deliver test results and insightful data to client management teams

• 4 or more years of experience in front-end technical development, with a minimum of 2-3 years of A/B and MVT experience
• Advanced knowledge of technical, usability, and content-related website features
• Expert knowledge of essential web technologies, including XHTML, CSS, JavaScript, JS Libraries, AJAX, JSON, DOM scripting, unobtrusive JavaScript, XML/XSLT, and W3C DOM methods and properties
• Experience creating test and implementation strategies on highly dynamic, data-driven websites
• Experience with one or more testing providers (Optimost, Optimizely, Adobe Test & Target, Maxymizer, Google Website Optimizer, etc.)
• Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization
• Experience with analyzing test results, formulating additional strategies based on the results, and delivering the analysis to clients

Nice to Haves:

• Exposure to source code management tools like CVS and SVN
• Exposure to Service-Oriented Architecture and Web Services development standards (SOAP, XML, WSDL), and developing on the Spring and Hibernate frameworks
• Exposure to Adobe Photoshop and other graphic-editing tools
• Ability to work with major web analytics solutions and leverage the data to drive goals and enhance ROI

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.