Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

The eRetail Associate Director role requires experience managing complex and sophisticated eRetail campaigns. The primary responsibilities in this role are to be the go-to eRetail expert, successfully leading strategic management of eRetail campaigns; act as the central hub of collaboration and problem solving across various departments/resources including senior level colleagues at Merkle and senior level business leaders at the client, while delivering against aggressive client objectives. Contributes to Merkle product and business strategy. Typically, direct a team of two to four others. This is a position ideally for someone with experience in the retail, eRetail, and/or consumer packaged goods segment. Location is flexible - opportunity to work remotely.

Key Responsibilities

• Contributes to the development and execution of market strategies for eRetail channels, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
• Responsible for translating objectives from client and account leadership and translating into strategy and tactics for eRetail channels.
• Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly.
• Utilizes business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship.
• Provides proactive management and coaching of Managers and Analysts supporting account; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Responsible for performance evaluations and feedback.
• Actively monitors and shares industry news, online marketing trends, industry tools, and internal cross-team key learnings…often on the fly at the client’s request.
• Works comfortably in dynamic, time intensive environments where consistent fire drills and competing priorities are commonplace.
• Able to deliver against functional responsibilities in a more strategic, mature, and self-guided manner, on high volume of accounts, larger scale client/Media programs, without senior leadership guidance on small and mid-scale clients
• Act as an eRetail SME and support growth / sales efforts
• Key contributor and driver of all eRetail execution process documents, platform usage playbooks, training programs, optimization best practices, etc.
• Consult with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Build training materials and best practice documentation

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

• 5-7+ years' of eRetail experience
• Must have in-platform execution / working knowledge in Walmart Media Group, Target’s Roundel, Criteo, InstaCart, etc.
• Additional eRetail software skills a plus (e.g. Tableau, Pacvue, Kenshoo, etc.)
• Experience with all facets of eRetail channels: retail, content, media, and platform nuances
• Experience against various media buying strategies; self-service, managed buyer, partner negotiations
• Comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings
• Uses acquired expertise and knowledge to solve business challenges and provide focus to team
• An entrepreneurial spirit, desire to "change the game", a self-starter, and thinks outside of the box with enthusiasm for the future of eRetail & marketplaces and building that future with us
• Demonstrated client management and consultative selling skills as well as the ability to interact at all levels of management, including the executive level, to advocate and influence in support of a vision and direction
• Ability to think on one’s feet and manage dynamic situations and environments
• Strong communication skills, verbal and written
• Strong quantitative and analytical skills, including an analytic and fact-based approach to problem-solving
• Experience managing, developing and hiring talent
• Willingness to travel 15-25%

All your information will be kept confidential according to EEO guidelines.