Manager, Consumer Experience Strategy

Full-time

Job Description

iProspect is seeking a Manager, Consumer Experience Strategy in the Chicago, IL, Fort Worth, TX or San Diego, CA area to join the Consumer Experience Strategy team.

The Consumer Experience Strategy team’s core objective: drive business results through data-driven, consumer-centric strategies. As a manger on this team, this role will function as a key member of the Consumer Experience Strategy team by helping lead the strategy and omni-channel, digital user experience planning for iProspect clients.

This role includes strategy development, primary and secondary research, as well as user experience planning. The right candidate has a strong strategic mindset and foundation in performance marketing, with a proven track record of developing digital marketing recommendations to solve strategic business challenges.

The ideal candidate:

Is an SME in two key areas: data analysis/storytelling and UX/CRO
Is passionate about innovation and human-centered digital marketing and experiences
Thinks strategically about how digital can drive business objectives, short and long term. Able to ‘connect the dots’ and act as leader within a multi-disciplinary team
Encourages progressive thinking and the pushing of boundaries
Has a curious drive to further the understanding of customers, how and why they buy, their purchase journey, pain points and motivations, and how they use products
Is an engaging and empathetic manager who “leads by doing” and fosters confidence, trust and respect with internal and external stakeholders

PRIMARY RESPONSIBILITIES:

Strategy Development & Execution:

Relentlessly drive growth through creative thinking, compelling insights, test-and-learn methodology, and rapid execution
Produce cohesive and well-informed strategic plans for clients to bring success to marketing campaigns, leveraging audience segmentation, customer/consumer behaviors, site analytics, performance analytics, consumer journey analysis
Collaborate with clients and internal teams, such as analytics, account, media, UX, and creative, to plan and design seamless cross-channel experiences and support flawless execution
Examine clients’ businesses to get to know their brands and understand their objectives, recognize business challenges, and arrive at insights that solve their business challenges

Data Storytelling & Analysis:

Deliver clear insights from synthesizing a wide range of qualitative and quantitative data sets: site analytics, media campaign performance, first and 3rd party data, focus groups, surveys, etc.
Able to dig into the data and “see” how that translates into user behavior, preferences, gaps & opportunities
Formulate comprehensive, intuitive stories that influence client decisions and impact cross-functional team strategies/tactics
Identifies the need for research, and designs, executes, and interprets the collection of consumer intelligence from a variety of primary research methods that may include surveys, user testing, or usability research, as well as site visualization and analytics tools
Oversees, collects, and interprets intelligence data from third party research sources to bring a marketplace perspective to client-facing deliverables

User Experience & Conversion Rate Optimization:

Apply UX best practices when conducting competitive & heuristic analysis—as well as to all design recommendations
Develop data-driven roadmaps that prioritize testing and optimization opportunities based on effort and impact
Adhere to testing best practices and build test plans: objective, hypothesis, segmentation, KPIs, data benchmarks, variant designs and test set up
Test reporting: analyze test performance across all applicable segments/dimensions, distill and deliver to the client with insights and recommended next steps

REQUIRED EXPERIENCE

4-6 years of relevant work experience, ideally at least 3 years in UX/CRO, digital strategy or Content strategy in a fast-paced environment
Managed multiple accounts and/or initiatives for enterprise-level clients
Successfully executed multi-channel marketing and testing strategies
Excellent written and verbal communication skills, and experience in developing high-quality presentations using Microsoft PPT
Analytical, critical thinker with an understanding of branding, business and strategic planning
Ability to synthesize qualitative and quantitative findings into strategic recommendations, and translate those recommendations into actionable digital experiences
Strong quantitative and problem-solving skills and comfortable in a data-driven business environment
Ability to manage multiple projects and time-sensitive deadlines in a fast-paced team environment
Experience collaborating with multiple teams
Can clearly and persuasively frame and communicate strategic recommendations to senior audiences, both internally and externally

REQUIRED SKILLS

UX Design & Prototyping software: Sketch, UXPin, Axure, etc.
Site analytics: Adobe Analytics, Google Analytics
Site testing platforms: Optimizely, Convert, Adobe Target, etc.
MS Office
Google Analytics & Adwords Certified

DESIRED SKILLS

Content Strategy:

Design & deliver effective audience-centric strategies that align with SEO & UX best practices
Create extensive audience deliverables grounded in in-depth first and 3rd party research: consumer profiles, decision journeys, decision criteria, etc.
Collaborate with SEO and Creative teams to develop and execute multi-channel content strategies
Leverage SEO insights and produce comprehensive content briefs that inform creative development
Deliver holistic reports leveraging data from multiple sources: site analytics, media performance, SEO data, etc.

Management & Mentorship:

Lead, support and engage others on the team; help them grow and succeed
Build rapport with internal and external stakeholders

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Qualifications