Events Manager - AL/MS

  • Full-time

Company Description

MKTG, part of the Dentsu Aegis Network, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit www.mktg.com for more information. 

Job Description

The Events Manager is an event specialist and local market expert. You will oversee the pre to post event responsibilities, from planning and preparation, to execution and reporting. Event elements will often include staffing, product sampling, consumer engagement, asset transportation, POS coordination, and production. This role will report into the Regional Director. This role will be based in Birmingham, AL, covering the entire state of Alabama and Mississippi.

The Event Manager is a role that requires close collaboration with cross business counterpoints and serves as client contact. We ask that you have prior sampling event and production experience. 

You Will: 

  • Oversee local event performance and execution excellence 

  • Ongoing recruitment and hiring of brand ambassadors and event specialists for sampling events 

  • Motivate and manage teams of brand ambassadors and event specialists on a daily basis 

  • Staff specialists and BA’s for sampling and special events through company staffing application 

  • Ensure staff are trained and prepared to implement events 

  • POS and assets are available, ready, and working before each event 

  • Use a creative eye to bring brands to life through experiential events  

  • Audit events to ensure executional excellence and compliance with state sampling laws and local regulations  

  • Manage cross agency and in-market communications 

  • Follow standard operating procedures, policies, and protocols for issue resolution  

  • Communicate and socialize success, insights, and opportunities 

  • Report and recap data and insights for real-time measurement & evaluation  

  • Be content minded and able to manage social media channel(s) to amplify events and event execution  

  • Manage local warehousing with POS and special event assets 

  • Approve and submits staffing payroll and expenses 

  • Serve as local contact for clients and key local partners 

Qualifications

You Have: 

  • 6+ years of experience in event management 

  • Budget management skills 

  • Knowledge of wine and spirits industry 

  • Effectively source candidates to ensure a match to the position/organization 

  • Proficient in Excel (can maintain complex spreadsheets), Keynote, PowerPoint  

Additional Information

Our Benefits: 

  • Comprehensive healthcare plans 

  • PTO and family leave 

  • 401k 

 

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. 

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