Lead, Analytics

  • Full-time

Company Description

iProspect is the first truly global digital marketing agency, with 4,300+ employees in 93 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.   Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.

Job Description

The Lead, Analytics leads the implementation of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of digital marketing initiatives.  The Lead works together with a Director to manage data and insight delivery processes, drive innovation, and ensure all around team success. 

We are seeking a self-motivated individual who is execution focused, able to deliver under time timelines, and manage data challenges in digital media and marketing. Success in this role requires the ability to manage complexity while collaborating across teams.

Key Accountabilities:

  • Lead execution of overall data strategy on behalf of clients, including onboarding, data integration, reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
  • Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
  • Ensure alignment between day-to-day analytics support & approved measurement frameworks
  • Work collaboratively with internal Client Services, Products & Services, and Strategy team members, as well as with counterparts within the client team, as a Data Science & Analytics subject matter expert
  • Prepare & deliver executive-level presentations for internal and external audience
  • Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
  • Potential to participate in new business efforts

Qualifications

  • Four or more years of analytics experience in a data-driven agency environment
  • Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation        
  • Excellent written and oral communication skills, including data visualization skills
  • The ability to communicate complex data challenges and insights to a range of audiences is essential
  • Team-oriented with a collaborative spirit
  • Exceptional attention to detail
  • Proficient in SQL & Tableau or related programs

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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