The VP Integrated Media role is to provide media leadership for one of our largest retail clients. The individual in this role is responsible for providing strategic direction and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape. The VP is responsible for cultivating client and media relationships specifically at senior levels. This individual is responsible for being the “ultimate” media consultant to the client and is charged with all general management aspects of the team, including team collaboration, team harmony, big-picture strategic thinking, and financial performance. They should be an integrated media leader who understands communications planning, media strategy, multicultural strategy, and can speak to both traditional and digital with great comfort, expertise and ease.

The role is also one of agency leadership. The individual in this position is responsible for contributing to agency and department initiatives, media operations, and new business efforts.

Media Planning and Execution:

·         Direct the development of planning objectives and strategies that align with the client’s marketing objectives

·         Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies

·         Research and implement new techniques and technologies that are relevant for clients’ traditional and digital media strategies

·         Oversee the analysis of program results and dialogue with client and internal team on informed strategic implications

·         Successfully identify all up-sell opportunities with existing clients, including ability to sell 360i offerings

·         Create and negotiate yearly client contracts and supplemental proposals and manage account profitability

·         Set negotiations strategies

·         Actively provide and discuss industry information on media, markets and related dynamics

·         Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas

·         Effectively contributes client “case studies” to national organization

·         Contribute, participate and present in agency new business efforts and presentations

Client & Internal Relationships:

·         Build and maintain trusting, collaborative relationships with senior clients

·         Manage expectations of senior clients and deliverables

·         Identify and secure relationships with key senior clients to deepen agency relationship

·         Serve as the lead in managing the agency-client relationship

·         Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client

·         Grow business opportunities within current clients

·         Ensure collaboration among all agency departments; foster great teamwork

·         Include 360i Executives in appropriate client meetings

·         Actively represent 360i within industry (attending industry functions, joining local market committees)

Strategic Thinking & Leadership:

·         Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations

·         Lead overarching strategic thinking, ensure media strategy is align and meets client objectives

·         View strategic goals in a broader business context

·         Establish priorities for key agency projects

·         Initiate long-term projects for teams that will contribute to greater agency revenue

·         Demonstrate strong analytical and strategic skills to help solve client’s business problems

·         Implement efficient and effective solutions to complex problems

·         Arrive at solutions that balance the needs of 360i clients

·         Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations

·         Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

·         Manage assigned groups’ staffing needs (hiring, promotions, performance)

·         Manage the work of assigned media groups, providing leadership, direction and motivation as appropriate

·         Manage staff utilization

·         Construct and deliver accurate, honest and timely performance management documents

·         Train, motivate and develop assigned staff

Communications Skills:

·         Encourage open, ongoing internal communication

·         Establish and maintain communications process with clients and agency service teams for each piece of business within the team

·         Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive

·         Lead client presentations

·         Adapt communications style to relevant audience

·         Link communication to audience’s concerns and perspectives

·         Move audience to desired action through clear and persuasive delivery of information

·         Communicate key information about our company

·         Bachelor’s degree in marketing or related field

·         12 + years of media planning experience, which include progressive client management experience

·         Hands on knowledge for programmatic, search, social, mobile and media technology solutions

·         Deep understanding of traditional media, inclusive of broadcast, OOH, particularly at the local level

·         Fluent in Communications Planning and Multicultural Marketing and Media

·         In depth experience with local retail marketing and media planning/execution

·         Extensive understanding and knowledge of media, business analytics methodologies, partners and frameworks

·         Project and process management experience

·         Ability to translate business problems into actionable media and non-media solutions for digital capability

·         Deep knowledge and experience with multiple communication channels and their role in brand marketing

·         Strong understanding of client’s business environment and agency services business models

·         Proven ability to think strategically, with a balanced analytical and creative approach, and the ability to teach others to think strategically

·         Ability to generate big ideas with strong motivational skills that can apply to all staff levels

·         Unparalleled client service professionalism, maturity, and diplomacy

·         Research savvy

·         Proven leadership ability – experience managing multiple groups of planners, supervisors and directors

·         Skilled leader of process and output that takes the client outside comfort zone

·         Collaborative and able to successfully bring people from different disciplines, internal and external to 360i together to achieve desired outcomes

·         Current knowledge of trends and innovations in media

·         High-level proficiency in MS Word, PowerPoint, Excel and Outlook

360i is a fully integrated creative and media agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. We’re built for progressive marketers hungry for ideas that make human and business sense. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. In 2019, we were selected for Ad Age’s A-List – our ninth consecutive year in the coveted issue. We’ve also been named Adweek’s Breakthrough Media Agency of the Year, one of Campaign’s Top 25 Most Influential Agencies, one of Fast Company’s Most Innovative Companies, and ranked amongst the best Performance Marketing Agencies by Forrester Research. That’s some range. We work with brands including 7-Eleven, Ben & Jerry’s, DSW, Kroger, Mondelez and SkinnyPop. To learn more, visit www.360i.com.