Field Marketing Specialist DACH

  • Munich, Germany
  • Full-time

Company Description

Denodo is the leader in data virtualization – providing unmatched performance, unified access to the broadest range of enterprise, Big Data, cloud and unstructured sources, and the agilest data services provisioning and governance – at less than half the cost of traditional data integration. Denodo’s customers have gained significant business agility and ROI by creating a unified virtual data layer that serves strategic enterprise-wide information needs for agile BI, big data analytics, web and cloud integration, single-view applications, and SOA data services across every major industry. Founded in 1999, Denodo is privately held.  

Job Description

The Opportunity

Denodo is looking for a smart, motivated and dedicated individual to join the marketing team in Munich.  Reporting to the Manager of Marketing for DACH . The selected candidate will be primarily responsible for executing field marketing events and digital programs to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets within the DACH region.

You will have the ability to work cross-functionally with the demand generation, field marketing, product marketing and partner teams, working in a fast-paced environment managing multiple projects simultaneously while consistently meeting deadlines.

Denodo is the leader in data virtualization, providing agile, high-performance data integration and data abstraction, and real-time data services at half the cost of traditional approaches. Denodo’s high-profile customers across every major industry have achieved significant business agility and ROI.

Duties and Responsibilities

  • Regional demand generation campaign support: support for running all offline and online campaigns for the Dach region.
  • Marketing lead review and qualification on Salesforce - of all leads across events, digital campaigns and other marketing initiatives. 
  • List targeting & segmentation: enrich and cleanse imported lists, database, and audit and properly segment for campaign execution & segmentation.
  • Set up and develop campaigns using our Marketo and Salesforce tools
  • Measure and report on effectiveness of demand generation programs and campaigns using Marketo and Salesforce.
  • Social Media campaign management - content creation, execution and smooth running of all social media marketing campaigns, (both organic and paid) for optimising outreach across channels.
  • Planning, organising and running effective Nurture Campaigns for existing and new leads. 
  • Maintain availability of marketing and sales materials
  • Build target lists to identify prospects to invite to the marketing events. Qualify potential event attendees using DiscoverOrg, LinkedIn, iProfile, etc.
  • Events logistics and support. (This might include some travelling around the region)
  • Management/coordination with marketing vendors (printers, translators, couriers, etc.)
  • Marketing administrative tasks (purchasing orders, invoice management, etc
  • Coordination of PR activities in the region


  • We are looking for a person who is agile, willing to learn, committed and very collaborative.
  • Bachelor’s degree in business, marketing, communication or related fields.
  • 2-3 years marketing experience preferably in the IT/technology space. Experience of planning, executing and managing campaigns independently.
  • Excellent skills to execute and report on multiple marketing projects at the same time
  • Ability to perform in a fast-paced and high energy environment with attention to detail and quality
  • Experience in creative writing 
  • Experience in the B2B sector will be a plus 
  • Experience in database marketing, segmentation and analytics.
  • Knowledge and use of CRM and Marketing Automation (ideally and Marketo) tools is a plus.
  • Proficient in Word, Excel, and PowerPoint
  • Team player, hands-on attitude, keen learner, passion for work and willing to generate results.
  • Experience in Social Media Marketing campaigns
  • Ability to use Excel to create analytical reports.

Additional Information

  • Please submit your application in English language. 

Employment Practices

  • We are committed to equal employment opportunity.
  • We respect, value and welcome diversity in our workforce.
  • We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.
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