Market Research Analyst

  • Full-time

Company Description

DemandMatrix is a technology company working in AI, machine learning, and big data space. We help B2B technology marketing, sales and product management teams bring relevance in their outreach. With a rapidly growing team of 120+ employees working from Pune, US and Australia we are looking for passionate individuals who wish to make a great career in the hi-tech industry.

Job Description

We are looking for a Market Research Analyst to generate and validate technographics data, product keywords and track upcoming technologies. The tasks require an understanding of various technologies and their usage and adoption, differentiate similar technology products on basis of nuanced features, performing competitive
analysis.

Responsibilities include but not limited to:

  • Understand business objectives specifically for marketing and sales teams of technology product vendors, and design research methods to discover data sources, validate technographics data, generated by our pipelines.
  • Collecting data on technology products, vendors, consumers, competitors, and marketplace. Consolidating information into actionable items, reports, and presentations, to make recommendations.
  • Compiling and analyzing data using modern and traditional methods.
  • Use online market research and catalog findings to databases.
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
  • Remain fully informed on market trends, other parties researches and implement best practices.

Qualifications

  • 3-5 years in Market Research 
  • Proven market research analysis experience for technology products and their vendors
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Good command on MS Office
  • Search engines, web analytics, and business research tools acumen
  • Adequate knowledge of data collection methods
  • Strong analytical and critical thinking
  • BE/B.Tech and/or MBA with a technical background