On behalf of our client, Deloitte is recruiting for the role of Public Relations Manager in the Healthcare Sector.

About the Client

The African Medical Centre of Excellence, Abuja (AMCE Abuja), a quaternary-level multi-specialty medical institution developed by Afreximbank aims to revolutionize healthcare in Africa. Established to address critical gaps, the AMCE Abuja is committed to providing world-class care through innovative research, development, and education. The Centre will offer comprehensive services in oncology, haematology, cardiovascular care, and general healthcare across the continent, with plans for expansion. The construction phase, supported by global partners, precedes a phased rollout over six years, evolving into a 500-bed facility.

Set to commence operations in early 2025, this flagship facility in Abuja is a key part of Afreximbank’s network of healthcare facilities, actively countering brain drain, reducing medical tourism by offering advanced procedures such as stem cell transplantation and state-of-the-art treatments for various diseases, and fostering employment opportunities. The vision for the AMCE initiative is to shape a healthier and more educated future for Africa.

Job Purpose

The Public Relations Manager will oversee media relations, write engaging press releases, coordinate public events, and manage crisis communications. The role holder will promote AMCE's corporate image and manage interactions with the media and other corporate entities.

Core Responsibilities

Strategic Communication Planning and Reporting

• Develop and implement comprehensive corporate communication strategies and programmes relevant to AMCE’s strategic goals and objectives.
• Align communication plans with business goals and ensure consistent messaging across platforms.
• Assists in developing the department’s budget per the organisation's strategic and operational plans.
• Analyse communication metrics and KPIs to measure effectiveness to inform future strategies for AMCE.
• Prepare regular reports on communication activities and their impact.
• Monitor media coverage and public perception of AMCE within and outside Nigeria. 

Media/Public Relations

• Develop and maintain positive relationships with journalists, bloggers, and other media representatives.
• Pitch newsworthy stories and proactively secure media coverage for AMCE.
• Draft and distribute press releases, media advisories, and other communication materials for media outlets.
• Manage media inquiries and serve as the company’s spokesperson for designated media interactions.
• Support and manage press conferences, media briefings and interviews.

Content Creation and Management

• Develop compelling and informative content across various formats, such as press releases, website copy, social media posts, blog articles, and internal communications materials.
• Research and write content that aligns with brand messaging and audience interests.
• Maintain a consistent brand voice and tone across all communication channels.
• Oversee and support the development of corporate presentations, reports and other marketing materials and produce high-quality content.

Social Media Management

• Develop and execute a strategic social media plan to drive brand awareness, engagement, and community building.
• Create and curate engaging social media content, including text, images, and videos.
• Monitor and respond to social media comments and messages in a timely and professional manner.
• Analyze social media performance and adapt strategies based on insights.

Internal Communications

• Develop and implement internal communication plans to keep employees informed, engaged, and aligned with company goals.
• Craft internal communication materials such as employee newsletters, intranet content, and company-wide announcements.
• Facilitate internal communication channels to foster transparency and employee engagement.

Reputation Management and Crisis Communication

• Monitor and analyse public perception of AMCE, as well as manage online reviews to maintain a positive image of the company’s brand.
• Develop and implement crisis communication plans.
• Manage communication during crises to protect the company’s reputation.

Qualifications

Educational Requirements

• Bachelor's degree in Public Relations, Mass Communications, Journalism, or a related field
• Master’s degree/ MBA is an added advantage

Professional Requirements

• Certifications in communications or public relations and membership of professional bodies such as Nigeria Institute of Public Relations (NIPR) is an added advantage

Experience Requirements

• Minimum of 5 years’ experience in public relations
• Experience in a healthcare or similar regulated industry will be an added advantage
• Experience with crisis communications and media training.
• Proven track record of successful Public Relations campaigns and media relations

Competency Requirements

1. Knowledge Requirements

• Strong understanding of the healthcare industry and market trends.
• Good knowledge and understanding of media and public relationship strategies.
• In-depth understanding of strategic communications, marketing, and partnership principles.
• In-depth understanding of communication principles, public relations practices, and social media marketing strategies.
• Excellent knowledge of the current media landscape and communication channels.

2. Skill Requirements

• Proficiency in Microsoft Office Suite and PR software tools
• Proficiency in social media management and content creation
• Public communication and external relations management
• Brand advocacy and marketing
• Strategic partnerships
• Expertise in media outreach
• Demonstrable skills in written and spoken English that are adequate to enable effective communication

3. Personal Abilities

• Professional attitude towards work
• Shares the AMCE values
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Adaptability.
• Proactive and organized.
• Personal and professional credibility
• Supportive, approachable, and capable of inspiring confidence in staff members
• Honesty and integrity
• Commitment to clinical governance

African Medical Centre of Excellence, Abuja (AMCE Abuja) aims to be an Employer of Choice, providing equal opportunity for everyone regardless of their background, gender, race and other protected characteristics