Director, Marketing
- Full-time
Company Description
foodpanda is the largest food and grocery delivery platform in Asia. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as grocery deliveries, with a strong tech infrastructure at our core. foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
Job Description
Leading foodpanda Taiwan’s marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability
Provide leadership, direction and management of the marketing team and growth team with over 10 team members
Identify the growth opportunities, and develop marketing strategies to drive sustainable growth for the foodpanda platform.
Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics, CRM, subscriptions, loyalty programs
Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
Spearhead seasonal and annual marketing campaigns in driving the brand being the top-of-mind food technology app in the Taiwan market
Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly maneuver our strategies
Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement
Qualifications
Bachelor's degree in Marketing/Business or any related field.
Strong entrepreneurial mindset that is willing to build things from the ground up
A seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry.
Experience in stakeholder management and working across a matrix structure seeking collaboration.
Inspiring leader with a proven track record of managing and building marketing/growth teams.
Strong analytical & problem-solving skills. Passion for working with numbers.
Creative and organized team player with a good sense of the market
A sociable character with a collaborative and positive attitude towards new challenges
Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding.
Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage.
Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.
Excellent communication and interpersonal skills with proficiency in English
Additional Information
What we offer
A dynamic and challenging work environment.
A company committed to developing you personally and professionally.
A great working atmosphere with regular company and team events.
A vibrant and international team committed to diversity and inclusion.
Responsibility from day one in a fast-growing and global company.
Other benefits include free snacks, health and dental insurance, and learning and development opportunities!
Fun! We work hard, so we can play harder