Marketing Director Brazil
- Rua Francisco Leitao 653, cj 2, Pinheiros, São Paulo, São Paulo, br
We are P.O.P.
Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalog on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami, Brazil and around the world.
We are P.O.P.: Passionate + Optimistic + Proud. Nothing can stop us.
How about you?
Lead all the Marketing initiatives for Deezer in Brazil, from strategy to execution, focused on increasing Deezer awareness and growth of the subscriber base, leveraging Deezer to be the number 1 in Brazil.
What you'll do:
- Define and implement a Mktg strategy focused on increasing Monthly Active User base, Branding Awaren, ss, and Market Share;
- Define and implement an Acquisition Strategy in coordination with the Global Mktg Team, following global guidelines for branding and acquisition costs;
- Management of KPI’s for Acquisition, Conversion, Churn and Customer Satisfaction, being responsible for creating a plan to increase the performance of each one;
- Management of CRM Campaigns (Audio, Email, Banners, Push Notifications, SMS, etc) focused on conversion and churn reduction;
- Social Media strategy and Digital presence;
- PR strategy
- Development of Marketing partnerships with Brands, Media Groups, Festivals, Venues, increasing offline and online presence;
- Ensure brand consistency across all partner activities and channels following the Deezer’s Brand Guideline
- Development and implementation of Content Mktg campaigns and localization of Global Programs, in connection with Labels/Content teams;
- Management of the BR Marketing Budget, reporting to the MD Brazil and Global team;
- Development of opportunities to engage local developers to use Deezer’s APIs;
- Development and implementation of Deezer Influencer Program;
- Management of media and creative agencies;
- Marketing Researches;
- Coordination of Trade Mkt activities B2C and B2B
- Management of a team of 4-5 people
What we're looking for:
- Bachelor degree in Business Administration, Marketing or Communication.
- MBA in Marketing strongly preferred
- +Eight years experience in Digital Marketing
- Experience in Mktg Consumer campaigns, Branding positioning, and Acquisition;
- Experience in Content Marketing Strategies;
- Strong understanding of digital media, internet, and digital music environment;
- Significant track record in Digital Marketing, with deep knowledge of new media channels and social media;
- Experience in Marketing Budget planning and management;
- Must be an articulate professional with excellent oral and written communication skills;
- Ability to succeed in an internet start-up environment
- Driven and self-motivated with a can-do attitude
- Fluent in English. French and Spanish would be a plus;
- Excellent organizational and time management skills
- Results oriented
- Music and Tech lover
- Team builder
What we believe in:
Music… no matter what
We believe music enriches our lives! Enjoy Deezer to the fullest - no matter where or who you are.
Every person is important
Proud of who we are and what we do. We challenge ourselves to provide you a support experience worth sharing.
We’ve come a long way already and we need positive, enthusiastic individuals to help us keep raising the bar, are you up for the challenge?