Label Relations, Content And Artist Marketing Director - Mena

  • Deezer, Dubai, UAE, Dubai, ae
  • Full-time

Company Description

One for All. 

With 53 millions of tracks and a presence in 180 countries, 

Deezer is the most personal music streaming service in the world.

Behind the code and the pixels is our team of 500 music lovers, and we’re building something incredible together. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you’re in the right place.

One for All, and all for one! We stick together and trust each other.

Job Description

  • Establish strong relationships with all major and independent music labels and publishers in MENA territories

  • Analyze relevant local catalogue missing and facilitate the negotiations

  • Analyze financial returns for all Deezer services with labels through business review and promotional/marketing opportunities

  • Adapt reporting tools for labels

  • Work with key internal departments to ensure company objectives are achieved, specifically:

    • International department

    • IT production team

  • Working with local Editors you will identify regional content opportunities to develop (i.e. how do we increase regionally our local content differentiation)

 

  • As our regional editorial lead, along with VP Content & Productions you will help define the regional strategy (Global content strategy with local nuances).  You will then coordinate the editors and curators for MENA in order to follow the agreed strategy.

 

  • Local Editors in MENA to report to you under a dotted line for all matters concerning Editorial/Content. You are responsible for ensuring local teams adhere to Editorial best practices e.g. data reporting, playlist optimisation, localisation of channels.

 

  • Identify regional Artist Marketing opportunities and -  along with the Global VP Artist Marketing - help define the regional strategy. You will then coordinate with Artist Marketing staff and local Editors with AM responsibilities in the region in order to follow the agreed strategy.

 

  • Communicate regularly into the Global Artist Marketing team to ensure local Artist Marketing activities are in line with the global Artist Marketing strategy while also adjusting for local nuances where applicable. Dotted line to Global VP of Artist Marketing and report to them on Artist Marketing in the region.

 

  • Any Artist Marketing staff in MENA region to report to you under a dotted line for all matters concerning AM. You are responsible for ensuring local teams adhere to Artist Marketing best practices e.g. proper tracking, analysis and optimisation of Artist Marketing campaigns while they are running and reporting on results post campaign.

 

  • Monitor and understand music and artist trends in Deezer for the local market and communicate to the Global Artist Marketing team what artists/songs are and are not working well regionally.

 

Qualifications

Background music industry, digital services,
Good network
Good relationship in recording and publishing

Strong knowledge of the MENA region 

Fluent Arabic and English 

Additional Information

Press play on your next adventure! Music uplifts, it makes us get up and dance, it adds color to life. Here at Deezer, it fuels everything we do. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you're in the right place. Behind the code and the pixels is the team. From all over the world, with diverse talents and skills, we're building something incredible – together!

If you feel like this is the right opportunity for you, press play!
We are an equal opportunity employer.