Digital Marketing Manager
- Full-time
Company Description
Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.
Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.
Job Description
The Digital Marketing Manager at Daxko will sit on Daxko’s Digital Marketing Agency team and will be responsible for managing and continuously optimizing our customers' websites and digital marketing campaigns to ensure maximum lead generation. This position will run campaigns for our Daxko Digital Marketing Agency customers, focusing on our VIP tier. Additionally, this position will work alongside Account Managers, SEO (Search Engine Optimization) Specialists, Designers, Developers, and clients to develop effective strategies and deliver projects on time.
You will also:
- Create and launch digital marketing campaigns across a variety of platforms including Google, Facebook, Instagram, YouTube, etc.
- Monitor and optimize campaigns to drive conversions, hit business-level goals and stay within budget.
- Measure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics.
- Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaigns.
- Employ a testing mindset with the ability to plan, set up, and analyze split testing campaigns.
- Utilize a combination of best practices and creative problem-solving to continually test and improve customer’s website and digital marketing performance.
- Consistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making action suggestions based on campaign performance.
- Collaborate with Daxko Agency and software team members to develop a comprehensive marketing and business strategy to drive customer success.
- Mentor, train, and support Daxko Agency Digital Marketing Specialists.
Qualifications
- Bachelor’s degree in a relevant field or three (3+) years of agency experience
- Knowledge of sales and marketing best practices
- Two to Four (2 – 4) years of experience managing a large enterprise-level ad spending budget across multiple platforms.
- Two to Four (2 – 4) years of experience with SEM tools (Google Analytics & Data Studio).
- Knowledge of digital marketing concepts (e.g., content marketing and growth, SEO, email, PPC, social media).
- Experience with On-page SEO and Local SEO (Directory listings).
- WordPress experience (including landing page build-out).
- Experience Split Testing (ads and landing pages).
- Direct customer interaction experience.
- Experience managing multiple customer accounts at one time.
- Ability to stay up to date on current industry trends and learn new technical skills.
- Excellent time management skills with a proven ability to meet deadlines. .
- Strong analytical and problem-solving skills.
- Extreme attention to detail.
Additional Information
#LI-Remote
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work
All your information will be kept confidential according to EEO guidelines.