Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

As the Content Marketing Manager, you will play a pivotal role in shaping our brand's digital presence. You'll be responsible for developing and executing a comprehensive content marketing strategy that elevates brand awareness, boosts customer engagement, and drives lead generation across diverse channels.

We are looking for a dynamic and innovative individual with a creative and strategic mindset. Your deep understanding of SEO, audience targeting, and data-driven decision-making will be key to achieving our marketing goals.

To succeed in this role, you'll need exceptional verbal and written communication skills, a highly organized approach, and a genuine passion for creating compelling content that aligns with our company's vision. If you're ready to join a team that values creativity, collaboration, and excellence, we'd love to hear from you.

• Exceptional verbal and written communication skills, with a strong understanding of grammar, style, and tone.
• Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success. 
• Strong analytical and data-driven decision-making skills, with the ability to use insights to optimize content strategy and performance. 
• Excellent project management skills, with a proven ability to meet deadlines and manage multiple tasks simultaneously. 
• Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams. 
• Expert in content generation tools such as generative AI, SEO, design,  content management systems, and social management platform.  
• Bachelor's degree in relevant field like Marketing, Business, Journalism 
• 4-Four (4) to six (6) years of relevant content marketing experience, including strategy development, content creation, and performance analysis. 
• Proven track record of driving brand awareness, engagement, and lead generation through content marketing initiatives. 
• Deep knowledge of SEO best practices and their application in content marketing. 

Essential Duties/Responsibilities: 

• Develop and execute a content marketing strategy that aligns with the organization's objectives and target audience.  
• Leverage best practices and tools (generative AI) to achieve scale. 
• Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-quality, relevant, and engaging content for various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs. 
• Leverage SEO best practices and keyword research to optimize content for search engines and drive organic traffic.   
• Lead the vision for how to use conent to improve SEO on assigned sites. 
• Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.   
• Oversee editorial calendar planning and ensure timely delivery of content across multiple channels.  
• Collaborate with brand and demand teams to ensure cotent meets campaign goals. 
• Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives. 
• Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy. 

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include: 

🏝  Flexible paid time off 

⚕️ Affordable health, dental, and vision insurance options

💪  Monthly fitness reimbursement

🤑  401(k) matching

🍼  New-Parent Paid Leave

🏖 1-month paid sabbatical every 5 years

👖  Casual work environments

🏡  Remote work

All your information will be kept confidential according to EEO guidelines.