Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

As a Performance Marketing Specialist, you will support the marketing team in implementing strategies across our digital channels with a heavy emphasis on our paid media channels including Google Ads, LinkedIn Ads, and Facebook Ads. You’ll play a key role in measuring and employing strategies to improve our brands’ performance. You are highly organized, data-driven, a team player, and are passionate about your craft.

The Demand Generation Specialist reports to the Director of Demand Generation.

You will also:

• Develop, manage and optimize our Google, LinkedIn and Facebook Ad campaigns.
• Assist with measuring website effectiveness and provide recommendations to improve conversions
• Develop and optimize landing pages across multiple products and campaigns.
• Help develop and execute our overall performance marketing strategies.
• Work cross-functionally to understand the needs of our prospects and customers.
• Prepare and develop social media content to support and enhance our brand presence.
• Measure and analyze digital campaign effectiveness and tweak approach as necessary to achieve key objectives.
• Travel up to about 5%
• Budget Responsibility: Ability to spend within approved daily or per-project basis

• One (1) to Two (2) years of relevant experience
• Experience with digital advertising platforms and strategy.
• Experience with ad creation.
• Experience managing an advertising budget.
• Ability to tie success back to ROI and communicate that success to team members
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.
• High School Diploma or equivalent
• Bachelor's degree is preferred but not required. Relevant degrees include marketing, communications, advertising, business administration

Bonus points for:

• Experience with HubSpot, Google Analytics, SEM Rush, and Salesforce.com
• Experience with testing methodologies and execution
• Certifications in Google Ads and HubSpot are desirable, but not required

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

• Flexible paid time off 
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• 1-month paid sabbatical every 5 years
• Casual work environments

All your information will be kept confidential according to EEO guidelines.

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