Marketing Brand Manager

  • Full-time

Company Description

This position is within the Daxko family of brands.

Daxko’s mission is to make the world a healthier and happier place. We provide solutions, services, and insights for the health and wellness industry to engage members, deliver delightful experiences, and improve the businesses we serve.

Job Description

The Marketing Brand Manager leverages company market strategies to create and execute a comprehensive brand strategy and tactical plan for amplifying one of Daxko’s family of brands, achieving sales goals and owning the market it serves.

Objective 1: Be creative and achievement oriented. Create a marketing strategy to achieve our marketing and sales goals inclusive of all campaigns including events, digital marketing, sales campaigns, customer communication, product announcements and cross-team coordination

Objective 2: Know the metrics that drive success. Effectively manage the execution, tracking and optimization of the marketing strategies coordinating with marketing specialists within the team, as well as counterparts on the Sales, Services and Product teams.

Objective 3: Be thrifty and adaptable. Create and manage marketing budgets on a weekly, monthly and annual basis to achieve maximum results and Coordinating approval and management of budget reallocations and changes.

Additional Responsibilities:

  • The ability to jump in and help execute on various campaigns when marketing Specialists need the support. Including writing copy, creating assets in HubSpot, or leveraging other tools to launch digital and traditional campaigns.
  • Review and QA all marketing deliverables before finalized (ex: emails, ads, content guides, etc). This requires implacable attention to detail, organization, communication and cognitive reading skills.
  • Writing compelling proposals to gain approval for brand strategies and campaign initiatives
  • Participate in weekly or monthly meetings with cross-team counterparts on the Sales, Product and Services teams.
  • Plan and coordinate cross-product strategies that effectively market and sell additional products and services including Full-Service Billing, SugarWOD, GroupEx Pro, etc. to meet company goals
  • Work with other brand managers and market directors to understand Daxko’s overall marketing strategy for growth objectives
  • Exceptional project management, written and verbal communication, proof reading and planning skills.
  • A deep understanding of the Club Automation and CSI Spectrum products, the markets they serve and their brand standing within them
  • The ability to create strategies and plans that “WOW!” the enterprise market and hold the CSI Spectrum and Club Automation brands to the highest standards
  • Passion for the Enterprise fitness, health and wellness market and the presence Daxko and its family of brands have within the industry 

Qualifications

  • Bachelor’s degree preferred
  • 3-5 years experience in marketing with strong preference on strategy planning and brand management
  • Proficiency in marketing systems and reporting, including marketing automation, testing and CRM
  • Exceptional time management, analytical, and organizational skills
  • Ability to smoothly collaborate across all levels of the organization
  • Effective communication skills, both written and verbal
  • Technical skills:  WordPress, HubSpot, Adobe Creative Suite, Salesforce, Optimizely, Microsoft Office, Google Analytics

Additional Information

The Daxko Nation includes several distinct brands: Daxko, Club Automation, CSI Spectrum, AAC, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities, and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.

Our company, with a culture of collaboration, action, and entrepreneurship, has a well-deserved reputation of providing “career-defining” opportunities for team members willing to pursue them.

With a high value placed on taking care of our customers and our team members, we have frequently been recognized locally and nationally as best workplaces.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include: 

  • Flexible paid time off 
  • Affordable health insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • Casual work environment
  • Plenty of free food and caffeine

 

All your information will be kept confidential according to EEO guidelines.

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