Social Media Marketing Specialist

  • Full-time

Company Description

Zen Planner serves over 7,000 businesses in the boutique fitness, yoga, martial arts and affiliate gym space, providing business owners everything needed to run a successful gym, school or studio. Zen Planner was acquired by Daxko in 2017 and our best-in-class software is backed by team of nearly 100 likeminded fitness fanatics, outdoors enthusiasts and techies. Zen Planner has received several recognitions for its incredible culture, including Outside Magazine’s Best Places to Work five years in a row, Top 100 Digital Companies in Colorado and Best and Brightest Companies to Work For, to name a few.

Job Description

As our Social Media Marketing Specialist, you will be responsible for running social media campaigns and social media advertising across multiple brands in the fitness software industry, similar to running campaigns at an agency, but with the benefits of working on an in-house team. You stay up-to-speed on social media trends and have an eye for innovating new ones! You are highly-organized, quick to adapt, a self-starter, and an excellent verbal and written communicator with a passion for doing what it takes to become an expert on fitness business management.

In this role, you will...

  • Prepares and develops social media content to support and enhance the organization's brand and operations. 
  • Monitor, post and analyze social media channels to build a community of followers and enhance interaction.
  • Report on the effectiveness of social media campaigns and tweak your approach as necessary to achieve key metrics
  • Be responsible for all social media advertising across multiple social media platforms to drive leads and promote our gated content. 
  • Create strategies, analyze performance, optimize to achieve goals and manage a large budget on multiple social media platforms.

Qualifications

  • 1-3 years of related experience
  • Experience testing social media strategies and audiences
  • Data-driven & detail oriented
  • Ability to work across teams and multiple strategies
  • Able to tie success back to ROI

Additional Information

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

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