Responsible for marketing the companys products and/or services via telephone with well-qualified prospects. Takes orders and answers questions typically generated by local and/or national advertising and prepares appropriate documentation. Generates prospective customers through cold calling and qualifies leads. Qualified leads are typically directed to field and/or inside sales team for close. Mails marketing/sales literature to prospective clients, keeps up-to-date knowledge of the industry as well as competitive posture of the company, and enhances awareness in the targeted business community of the company and its products/services. Prepares activity and forecast reports. Does not close the sale.