DataProphet is a leading global AI provider for Industry 4.0, improving quality and yield in manufacturing. Through advanced machine learning, its AI solution suite is proven to reduce defects and scrap by at least 50 percent and improve plant efficiency. DataProphet’s technology actively prescribes optimal control parameter settings to refine production performance. DataProphet has a team of 40 engineers, mathematicians, data and computer scientists committed to deliver actionable insights and measurable impact to realise continuous improvement.

Purpose of the Role:

As the global marketing campaign and programme manager, you will be responsible for implementing integrated marketing and PR campaigns to raise awareness and generate leads for DataProphet. In addition to awareness and lead generation campaigns, the programme manager will oversee channel marketing to new and existing partners.

This role calls for an expert in lead/demand generation/awareness tactics with proven experience in partner recruitment and channel marketing. Building PR and channel relationships will require strong interpersonal and sales influencing abilities with a high attention to detail and process. Fluency in funnel metrics and analysis and the ability to glean insights from reporting is critical.

Key Focus Areas

Content

• Thought leadership

• Customer references

Awareness

• PR

• Social

• Advertising

Demand generation

• Events

• Email

• Digital (alongside digital marketing lead)

Channel marketing

• Recruitment

• Education and training

• Campaigns in a box

• Lead flow management

Operations

• Reporting

• Process efficiencies

• Marketing infrastructure and tools

Role and Responsibilities

• Collaborate with subject matter experts and through research to identify themes and topics for thought leadership content development. Must have the ability to write multi-channel B2B tech content and customer reference stories.
• Raise awareness for DataProphet internationally through PR and social media campaigns. Existing relationships across key manufacturing titles ideal or ability to develop strong media as well as analyst relationships in key markets.
• Develop, execute and analyse lead generation campaigns to build sales pipeline and drive sales. Proven ability to manage direct and partner leads using a CRM tool. Partnership with sales is crucial. Integrated campaigns include: content, events, digital (email, website, Google campaigns, content syndication, social), telemarketing/appointment setting, video and PR)
• Channel marketing to include partner marketing strategy and acquisition. Relationship management and marketing support through training and education, campaign development and lead flow management.
• Streamline marketing operations and reporting. Identify and implement tools for automation and improved marketing campaigns (direct and channel). The role includes reporting and analysis of all marketing programmes against set KPIs.

Qualifications

• A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification

• Digital marketing certification ideal but not required

• 5+ years of B2B marketing experience, ideally in a tech business, with heavy focus in demand/lead generation

Requirements

• Integrated marketing campaign experience

• Strong CRM, analysis and reporting skills

• Event design, selection, planning, logistics and execution

• PR campaign development and management

• Email campaigns and supporting tools

• Supplier management

• Channel marketing background

Why join DataProphet?

DataProphet is a specialist Machine Learning company that develops advanced AI solutions for the manufacturing industry. We are an ambitious team passionate about AI and machine learning, located in Green Point in an awesome Silicon Valley-type startup office. Since starting in 2014 we have demonstrated our ability time and time again - winning innovation competitions and frequently coming out ahead of multinational companies on bidding for international work.

Qualification

• A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
• Digital marketing certification: Google, Facebook, LinkedIn, Twitter
• 5+ years of B2B marketing experience, with heavy focus in demand/lead generation within a channel environment
• Requirements
• Marketing campaign and CRM management knowledge
• Event /activity design, selection, planning and execution
• Content syndication, webinar and webcast knowledge
• Channel marketing 

We are an ambitious team passionate about AI and machine learning, and have demonstrated our capability time and time again, frequently coming out ahead of multinational companies competing on the same bid for international work. We’re located in Green Point, Cape Town, in an awesome office complete with a balcony, an arcade machine and all the free coffee you could want!