Who We Are

Darby Smart is a video community that lets you watch and make how-to videos. On Darby Smart, you can find thousands of snappy how-to videos that inspire new ideas in beauty, food and DIY and chat live with others while watching them. With a rapidly growing and passionate community, Darby Smart reached over 200 Million people in April 2017. Founded and headquartered in San Francisco, Darby Smart aims to unlock everyone’s creativity. To learn more, download the Darby app in the iTunes Store (http://apple.co/29y6j97).

Darby Smart was co-founded by Nicole Shariat Farb, former Head of Emerging Private Companies in investment banking at Goldman Sachs and Karl Mendes, a Senior Software Engineer from Eventbrite.

Darby's Growth team is dedicated to informing and delighting the unique audience of Facebook and Instagram users with engaging content every single day. We’re looking for a Social Media Strategist to work full-time out of our SF office that has a genuine passion for what defines success on Facebook and Instagram, and be able to grow our Facebook presence through multiple pages, rigorous content testing and crowd sourcing and growth hacking.

This position will collaborate closely with content creators and will use data to ensure that our content is being released in the most optimal way. The ideal candidate is organized and detail-oriented, enthusiastic about social media and all things Darby (knowledge of and passion for DIY, food, entertainment, creativity and pop culture is not required, but definitely loved!) We're looking for a data-obsessed self-starter with excellent judgment and communication skills.

Responsibilities:

• Editorialize daily channel edition to achieve metrics goals created by stakeholders

• Partner internal and external stakeholders to adapt Darby content to populate Darby’s presence on multiple Facebook pages.

• Become an expert in analyzing data and use learnings to inform editorial and content creation strategy

• Articulate learnings and strategy adjustments to key stakeholders regularly

• Rigorous tester and learner: implement strategies and tests with hypotheses, learnings, and iterations to continually optimize Darby’s social media presence

Requirements:

• 2-4 years of experience online writing/editing/curating on the web

• This job requires 2-4 years experience running social accounts for a major publisher or brand
  

• Knowledge and obsession with social media channels, in particular, Facebook and Instagram

• Understanding of the digital landscape and a proven interest in keeping up to date with developments in digital platforms

• Knowledge of the online video ecosystem

• Deep understanding of how titling and thumbnails can affect a video's performance

• Experience with real-time analytics

• Obsession with social media in every form and a deep understanding of how content becomes popular

• Have a demonstrated ability to identify attributes of things people share

• Ability to meet deadlines in a fast-paced, dynamic environment

• A genuine love for and excitement about being the best at growth

• Strong organizational and communication skills

• Must have excellent writing skills

• Ability to handle multiple priorities

To apply:

• Please include a few short paragraphs in your application explaining why you'd be a good fit for this particular position. We’d also like you to share 3-5 links published within the last year that you think did really well on social media, and explain why.

• Provide links to your social media accounts or personal blog

• Attach a resume