Digital Marketing Acquisition Manager (B2C) (D/F/M)
- Paris, France
- Department: Operations
- Skills / Job Strem Ref: Sales & Marketing
- Type of Contract: Permanent
Dailymotion is the leading video discovery destination & technology that learns about your tastes over time, constantly surfacing the best, most relevant content on the web. Our mission is to provide the best video user experience for consumers on the market, connecting publishers and advertisers to engaged viewers who turn to Dailymotion for their daily fix of the most compelling music, entertainment, news and sports content around.
Through partnerships with the world's leading publishers and content creators, France Télévisions, Le Monde, CBS, Bein Sports, CNN, GQ, Universal Music Group, VICE and more, Dailymotion commands 3 billion monthly pageviews across its mobile app, desktop and connected TV experiences. Dailymotion is owned by Vivendi, one of the largest mass-media corporations in the world.
At Dailymotion, we‘re storytellers. We build the best place for people to enjoy the videos that matter. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring discoverable stories to life through premium content from the world’s best publishers. We do this by helping these publishers grow their audiences and monetize their content, their way.
Dailymotion is proud to be an equal employment opportunity and affirmative action employer. We value inclusion and we want you to help us thrive for a more diverse community.
Dailymotion is seeking a Digital Marketing Acquisition Manager (B2C) to join the Marketing team. Our mission is to support the company’s growth objectives on B2B (publishers and advertisers) and B2C (users) through lead generation, customer retention and brand awareness.
Develop digital marketing campaigns at scale to increase awareness of Dailymotion.
In cooperation with the product and marketing teams develop and execute user acquisition and retention campaigns for Dailymotion native app.
Manage operations around digital marketing user acquisition campaigns in cooperation with Brand Manager, Content Manager and Designers (content, messaging, digital assets).
Mentor local marketing managers and provide guidelines and best practices to campaigns localisation.
Work collaboratively with cross-functional teams to drive landing pages/ad creatives/content optimization to improve channel performance.
Partner with Data and Finance Teams to develop performance marketing metrics, dashboards and forecasts.
Provide reporting on campaigns at a regular cadence.
Together with marketing and product teams regularly explore trends and industry insights to acquire users.
Lead the reflections around innovative performance marketing initiatives and constantly look for fresh ways to drive traffic and acquire users.
6+ years of experience in digital marketing, including 2+ years directly managing user acquisition campaigns (global and local)
Experience in digital marketing and user acquisition for digital consumer products in the US market
Analytical and metrics-oriented
Passion for creative and out-of-the box marketing campaigns
Well organized with strong attention to detail
Entrepreneurial in spirit and a team player
Excellent verbal, written and interpersonal skills
Fluent English, another language would be a plus
At Dailymotion, we empower candidates to take action. If this job sounds like a great opportunity for you, be confident in your skills, we are always happy to meet you! If needed, we can accommodate our recruitment process for your special abilities.
Type of contract: Full-time
Start Date: ASAP
For the France offices
🏡 Remote Work Policy
💰 Saving Plan Vivendi
🍼 Paternity leave or Coparental leave extended
🕶️ Living Employee Culture (Events / Trainings / Partys / All hands / Dailymotion tradition…)
🚀 Career development support (training / internal mobility / compensation cycle / 360 quarter feedback review …)
🏥 High-end Health Insurance and Personal Services Vouchers (CESU)
⛱️ Paid Time off – RTT and Saving time plan (CET)
✅ Meal Vouchers – Public Transport and Bike refund
🎡 European Economic and Social Committee (sport membership/cinemas vouchers/gift vouchers/discount)
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