Digital Marketing Manager
- 75 5th St NW, Atlanta, GA 30308, USA
Cypress.io is a quickly growing venture-backed company based in Atlanta that has created the next generation of test automation built for the modern web. Already experiencing double-digit monthly growth, the company was founded in 2016 and has raised $5.4M in capital to date, including a $4M seed financing in June 2018 from leading venture capital firms including Bessemer Venture Partners (BVP) and Las Olas Venture Capital (LOVC), with influential board members from companies including Github and Salesforce.
With users in 90 countries, customers in 30, Cypress.io has grown its community to tens of thousands of users with over 500 million tests and created a thriving global community of developers in a market that is projected to grow to $56 billion by 2022. Cypress.io is already earning rave reviews, and marquee customers including Autodesk, Crunchbase, DHL, Fullstory, HashiCorp, GitHub, GoDaddy, Pandora, Priceline, SendGrid, Slack, Shopify, 99Designs, and ZocDoc.
The Digital Marketing Manager reports directly to the VP of Marketing and will work closely with all the members of a small, quickly growing startup. You will be responsible for owning and developing online strategies across all digital marketing channels from website and social media to digital advertising and paid partnerships. With an eye for ROI and conversion, you’ll have the opportunity to create and guide the evolution of a new brand - utilizing data to optimize and drive the strategy on how we create awareness with the global community of web developers and convert them into passionate customers.
The Digital Marketing Manager deeply understands the developer persona, their online habits and knows how to encourage their enthusiasm to promote broader adoption of Cypress.io.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Increasing audience and engagement throughout our social media presence and across all digital channels; grow and foster online communities and create content focused on developer audiences.
Measuring and reporting on the performance of all digital marketing campaigns
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies, other vendor partners, and co-market with other industry partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
BS/MS degree in marketing or a related field
Proven working experience in digital marketing and being highly metrics driven
Prior experience in technology or B2B/SaaS demand generation, and co-marketing with industry partners.
Demonstrable experience leading, managing, and improving SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of executing and optimizing online advertising campaigns
Experience in setting up and optimizing Google Adwords
Prior experience with Salesforce, Hubspot or Marketo
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.